Senior Market Development Manager - Retail

Senior Market Development Manager - Retail

Location: San Francisco, CA, US, 94103

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Date: Jun 4, 2026

Company: Gallo

Job Req ID: 107263

Job Type: Full-time

Work Category: Field,

Application Close Date: 06/08/2026

Sponsorship: Not Available

Compensation: $103,100 - $154,700

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We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands ( in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here. (

A Taste of What You'll Do

As a Senior Market Development Manager – Retail, you’ll play a pivotal role in driving the growth and visibility of GALLO brands within key retail accounts. You’ll bring sales and marketing strategies to life by partnering closely with distributor leadership and sales teams, ensuring strong execution of monthly programs, distribution objectives, and annual sales plans. Your work will directly influence performance in some of the most sophisticated and highest-value retail accounts in the market.

In this role, you’ll strategically plan your time and resources to focus on the greatest opportunities, recognizing that not all brands, distributors, or accounts require the same approach. You’ll coach, motivate, and develop distributor sales representatives and district managers, adapting your leadership style to close sales gaps, improve selling effectiveness, and elevate overall performance. By drawing on market insights, competitive intelligence, and performance data, you’ll help shape decisions that drive sustainable growth.

You’ll collaborate cross-functionally with shopper marketing, customer development, channel marketing, sales finance, and other winery partners to ensure seamless execution in the marketplace. Acting as a GALLO ambassador, you’ll advocate for our brands through account engagement, events, and community presence while reinforcing GALLO standards and values. This is an opportunity for a future-focused, entrepreneurial leader who thrives on ownership, innovation, and making an impact in the retail marketplace.

What You'll Need

• Bachelor’s degree plus 3 years of Gallo winery or distributor sales experience to include rotations as either an Area Manger or Account Manager reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of CPG sales experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 7 years of Gallo winery or distributor sales experience to include rotations as either an Area Manager or Account Manager reflecting increasing levels of responsibility.

• Skilled communicator and ability to collaborate and influence external or cross functional stakeholders.

• Candidate is required to have a valid driver’s license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver’s license based on the position’s location within 30 days of hire.

• Required to obtain liquor license as required by state/locality.

• Required to travel by air and car in order to execute job functions.

• Required to see, taste, and smell wine and perform wine tastings as part of job functions.

• Required to be 21 years of age or older.

• Required to travel by air and automobile up to 25% during the course of business.

• Experience demonstrating strong leadership selling, time management, public speaking skills

• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Bachelor's degree plus 5 years of Gallo winery or distributor sales experience to include a prior rotation as a Spirits Development Specialist Sr, Market Development Manager, Market Development Manager Sr, or Account Manager 1; OR Bachelor's degree plus 6 years of external alcohol sales experience to include retail experience.

• Experience selling or marketing Gallo brands.

• Identifies and understands issues, problems, and opportunities; comparing data from different sources to draw conclusions.

• Experience addressing customer needs a primary focus of one’s actions; experience building positive relationships with customers (translates as both internal and external).

• Skilled in monitoring the results of multiple assignments and projects.

• Experience establishing action plans for oneself and others to ensure tasks and projects are completed on time.

• Skilled in anticipating future consequences and trends accurately, can create competitive strategies and plans.

• Skilled in commanding presence, presenting ideas effectively to individuals or a group.

• Experience adapting presentation strategies to suit the needs of the audience and the situation; skilled in clearly conveying information and ideas through a variety of media that engages and inspires.

• Experience taking prompt action to accomplish objectives and taking action to achieve goals beyond what is required; being proactive.

• Experience setting high standards of performance for self and others; experience implementing standards of excellence.

To view the full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.

• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

• This position will be based in the location(s) specified in the job posting and requires regular travel within your assigned territory. Occasional travel to company sites may be required as needed.

• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at View phone number on click.appcast.io.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

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