Digital Marketing and Client Development Specialist

Job Description

Digital Marketing and Client Development Specialist

Express Employment Professionals

Indianapolis West and Lebanon, Indiana

Salary: $50,000–$60,000 annually, based on experience

Full benefits package, including 401(k) and profit sharing

Position Overview

Express Employment Professionals is seeking an energetic, outgoing, and highly articulate professional to lead local marketing and outreach efforts for our Indianapolis West and Lebanon offices.

This position combines social media marketing, content and advertising creation, branding, client development, and recruiting outreach. The ideal candidate is equally comfortable behind a keyboard and in front of people—creating digital campaigns, speaking with applicants, meeting clients, and representing Express in the community.

We are looking for a self-directed leader who takes ownership, identifies opportunities, and moves work forward without step-by-step instructions. This role carries clear performance expectations, a weekly scorecard, and high accountability for measurable results.

Key Responsibilities

Social Media Content and Branding

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• Manage and grow our presence on Facebook, Instagram, TikTok, and LinkedIn.
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• Create engaging graphics, advertisements, short videos, employee spotlights, and client success stories.
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• Use AI tools for video creation, content development, and marketing productivity.
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• Develop and execute a content calendar that supports sales and recruiting priorities.
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• Update website content, office information, and featured opportunities.
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• Maintain consistent, professional branding across marketing channels.
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Email Marketing and Advertising

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• Develop targeted email campaigns for prospective clients, current clients, former clients, and applicants.
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• Execute win-back campaigns to reactivate former clients.
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• Partner with recruiters to market qualified candidates to prospective employers.
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• Create, place, and manage digital advertisements within approved budgets.
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• Monitor campaign performance and improve messaging, targeting, and conversion rates.
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Client Development and Service

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• Work with the sales team to build and maintain an organized prospect pipeline.
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• Contact prospects, follow up on marketing inquiries, and generate qualified appointments.
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• Participate in client meetings and conduct client service reviews.
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• Identify additional staffing needs and coordinate follow-up with sales and recruiting teams.
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• Represent Express at networking events and community activities.
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Recruiting Referrals and Reputation

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• Create recruiting campaigns that attract qualified applicants for priority openings.
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• Communicate confidently with applicants and connect them with the appropriate recruiter.
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• Develop and promote client and candidate referral programs.
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• Coordinate requests for authentic Google reviews and monitor feedback.
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• Plan, promote, and participate in job fairs and hiring events.
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Qualifications and Personal Attributes

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• Demonstrated experience in digital marketing, social media, content creation, or a related field.
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• Excellent written, verbal, and interpersonal communication skills.
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• An outgoing personality and confidence speaking with business decision makers and applicants.
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• Proficiency with Canva or similar design tools, video editing, email marketing, and social media advertising.
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• Familiarity with AI tools and a strong interest in applying new technology.
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• Ability to work independently, establish priorities, and manage multiple projects.
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• Strong initiative, organization, follow-through, and attention to detail.
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• Comfort appearing on camera, making phone calls, and meeting clients in person.
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• A portfolio or examples of relevant work.
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• Experience in staffing, recruiting, sales, or business-to-business marketing is helpful.
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Performance Expectations

Success will be measured through an agreed-upon weekly scorecard covering qualified client leads and decision-maker appointments; former clients reactivated; qualified applicants and referrals; client service reviews and follow-up; authentic Google reviews; campaigns launched on schedule; and advertising costs, response rates, and conversions.

You will be expected to bring ideas, develop an execution plan, take action, report results, and adjust when performance falls short.

How to Apply

Submit your résumé and examples of social media content, videos, advertisements, or email campaigns you have created. Include a brief description of a project you owned, your contribution, and the results.