Content Marketing Specialist

Role Summary We're looking for a creative, systems-minded Content Marketing Specialist to own our editorial engine end-to-end, turning content into a measurable growth channel. This role is perfect for someone who loves creating content that resonates with real people, thinks in systems and community, and knows how to connect a great story to a search result. We need someone to build, manage, and develop content across formats (blog, social, video, email) and ensure every piece ladders up to a clear brand story, with a strategic focus on supporting SEO, GEO, and AEO. You'll shape how we produce, publish, distribute, and scale by partnering with Sales, Performance Marketing, and Design. You’ll feel right at home here. What You’ll Do Own content strategy and the calendar. Run the full content calendar across website, email, social, paid ads, and community channels. Each piece should ladder up to business goals and brand positioning. Decide what gets made, when it ships, and how we measure its impact. Create across formats. Produce case studies, explainer videos, how-to guides, video scripts, social posts, newsletters, and long-form thought leadership aimed at home service professionals. Execute on SEO, GEO, and AEO. Grow our SEO, GEO, and AEO efforts in partnership with an agency. Build a blueprint that defines organic content end-to-end and deliver consistent, high-quality output. Build community. Develop a community for Pros through online forums, newsletters, events, and customer storytelling, turning satisfied users into vocal advocates. Stand up thought leadership from scratch. Position Topline Pro's founders and experts as trusted voices via contributed articles, podcast appearances, LinkedIn content, and speaking opportunities. Partner cross-functionally on sales enablement. Align content with paid acquisition efforts, and produce materials that help close deals (testimonials, one-pagers, competitive briefs). Build repeatable systems. Create processes for content production, review, and distribution that enable fast, high-quality work. Own the content that attracts talent. Collaborate with People to showcase culture, mission, and caliber through LinkedIn content and behind-the-scenes storytelling. What We’re Looking For 3+ years of content marketing experience. Ideally at a startup or growth-stage company where you built or evolved a content program. A portfolio that shows range. Sample work across long-form, social, video, email, and community formats. Strong writing chops and editorial instincts. Adapt tone for different audiences and turn vague ideas into finished pieces without constant input. Familiarity with SEO fundamentals. Knowledge of how content gets found, plus willingness to dive deeper into GEO and AEO. A distribution mindset. Think about how content is discovered as well as made. Comfort with AI in your workflow. Curious about AI tools for research, drafting, repurposing, and distribution. Experience working cross-functionally. Partner with Sales, Product Marketing, agencies, and influencers. Comfort directing creative contractors. Manage freelancers, give clear direction, hold timelines, and deliver results. A strong visual eye. Work within brand guidelines and spot quality issues early. Who You Are You write because you want to. Not just because you have to. You’re a builder. Create systems, calendars, workflows that bring order to chaos. You own outcomes. Drive results and stay open to feedback. You’re curious about the people you write for. Understand the day of roofers, landscapers, painters, and cleaners before writing. You’ve built or contributed to a brand community. Online groups, newsletters, ambassador programs, or events. You thrive in speed and ambiguity. Enjoy building at a time when the brand is being redefined. You’re excited to be in our Williamsburg office four days a week. What We Offer Competitive Compensation : $100K–$120K base salary plus equity in a rapidly growing company. Full Benefits : Medical, dental, vision, and 401(k) plan (non-matching). Company-paid Wellhub membership for fitness and wellness. Work-Life Balance : Unlimited vacation, 9 company holidays, and a personal volunteer day per year. Workspace & Perks : Modern office, computer upgrades, dinner covered via Uber Eats on late nights, stocked kitchen. Category-Defining Impact : Shape how thousands of small business owners discover and trust Topline Pro. About Topline Pro We’re building an AI-powered Shopify for service businesses, helping pros acquire direct business quickly with a digital storefront powered by Gen AI. Topline Pro was co‑founded by Nick Ornitz (CEO) and Shannon Kay (COO), with a team of 120+ and plans to expand in 2026. We serve thousands of local service businesses and were named one of the top 50 tech companies building for SMBs in 2023 and 2024. We’re YC-backed, well-funded, and growing rapidly. We’re in a position to scale and offer massive impact. We believe great candidates emerge from more than just a check mark. If you’re excited to work with us, please apply. Topline Pro is committed to building an inclusive workplace and assembling a team from diverse backgrounds. We ensure individuals with disabilities receive reasonable accommodation throughout the application and interview process. We strongly encourage applications from underrepresented candidates and those from non-traditional backgrounds. #J-18808-Ljbffr