Director, Audience & Ad Solutions GTM

Role Description

This is the connective tissue between Life360’s Ads Product and the market. You will define how new ad products reach buyers, build the solutions that give sellers something worth selling, and bring the voice of the advertiser back into the room where the roadmap gets shaped. The ads business is early and the opportunity is wide open. This role is for someone who wants to build from the front. Success in year one means turning early advertiser interest into a repeatable set of sellable, outcomes-based solutions that are driving measurably bigger deals and budgets from brand-direct advertisers.

What You’ll Do

• Own End-to-End Product GTM Strategy and Execution: Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption.
• Influence the Ads Product Roadmap: Partner with Product and Sales leadership to represent the voice of the advertiser and seller in roadmap discussions.
• Build Verticalized, Outcomes-Oriented Solutions: Translate product capabilities into solutions designed around specific verticals (retail, QSR, auto, CPG, etc.) and tied to real advertiser outcomes.
• Drive Sales Enablement: Define what sellers need to win and build the infrastructure to get it to them.

Qualifications

• 12+ years in digital advertising, with significant leadership experience in product marketing, solutions, GTM, or ad product strategy at a scaled ads platform.
• Proven track record operating as a senior cross-functional leader across Product, Marketing, Sales, and Legal.
• Experience building verticalized ad solutions or outcomes-based products from the ground up.
• Strong product sensibility paired with commercial acumen.
• A history of influencing roadmap direction.
• Track record of building GTM strategy and sales solutions from scratch.
• People leadership experience.
• Strong communicator who turns complexity into clarity for both technical and commercial audiences.
• Comfortable moving fast with incomplete information.
• Experience developing joint business plans or strategic partnership frameworks with major advertisers or agencies.
• Bachelor’s degree required; MBA or equivalent a plus.

Requirements

• The US-based salary range for this position is $156,000 to $231,000.
• Compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products