Director of Marketing and Business Development

Overview

Director of Marketing Business Development - Clinical Position

Laredo Rehabilitation Hospital in Laredo, Texas is a full-service inpatient rehabilitation hospital committed to helping patients in South Texas recover and thrive after serious injuries or illnesses.


Our hospital provides intensive rehabilitation programs for stroke patients, brain and spinal cord injuries, orthopedic injuries, and other complex conditions, all under the guidance of our skilled multidisciplinary team.


We pride ourselves on offering personalized care - our physical, occupational, and speech therapists tailor each treatment plan to the patient's unique needs and cultural background, reflecting the community we serve. With modern facilities and a caring bilingual staff, we ensure patients, and their families feel supported and informed throughout the recovery journey.


Accredited by The Joint Commission and consistently rated among top rehab providers, Laredo Rehabilitation Hospital is dedicated to restoring independence and improving quality of life for our patients.

Position Overview:

• The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the facility.
• Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions.
• Provided administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements.
• Works in conjunction with clinical leadership to develop and promote new programs and services. Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out-patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.

What you bring:

• Licensed as a Nurse or Therapist, PT, OT, or SLP required. Pharmaceutical sales experience a plus.
• Experience working in the medical environment promoting programs and services.
• Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
• Passionate patient advocate assisting in the referral to admission process.
• Strong clinical skills with a mindset for business development.

As a participating hospital of Ernest Health, we offer robust recognition, wellness, and retention programs. These programs focus to enhance the employees' work experience, recognize, and celebrate achievements. We also encourage employees to share their work experience through "My Ernest Journey" and through our Engagement Survey, where our approach is "You Spoke, We Listened". These platforms provide additional avenues for employees to give feedback about their work experience and share what is important to them.


Our hospital offers comprehensive benefits, designed to support your health and financial well-being.

Benefits:

• PPO and High-Deductible Medical Plan options
• Flexible Spending and Health Savings Account options available
• Dental and Vision coverage
• 401K with employer matching
• Life insurance
• Short-and-long term disability

Wellness & Work Life Balance:

• Employee Assistance Program
• Wellness Program with quarterly wellness challenges with participation incentives
• Earned Time Off - start accruing vacation time on start date

Qualifications

Required Skills:

• Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
• Strong background in client services and relationship management preferred.
• Supervisory/leadership experience required.
• Current, valid, and active driver's license, auto insurance, and clean driving record required.
• Ability to travel using publicly available air and ground transportation.
• Bachelor's degree in healthcare field, marketing, or related field preferred.

Additional Qualifications/Skills:

• Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
• Demonstrates general computer skills including: data entry, word processing, email, and record management.
• Effective organizational and time management skills.
• Effective written and verbal communication skills.
• Ability to maintain quality and safety standards.
• Ability to maintain proper levels of confidentiality.
• Ability to work closely and professionally with others.
• Ability to develop and implement strategic sales plans.
• Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities

Responsibilities

The DMBD is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital's mission and "Guiding Principles" into daily practice.