Growth Marketing Specialist

Growth Marketing Specialist (Public Sector Healthcare)Location: Remote (California) Pay Rate: $36–$40/hour (W2) Duration: 6-Month Contract Schedule: Monday – Friday | 40 Hours/Week | Flexible Start TimeWe are looking for a Growth Marketing Specialist with strong B2B demand generation experience to support high-impact marketing initiatives focused on the Public Sector Healthcare (PSHC) segment across the Americas. This role is ideal for someone who enjoys developing data-driven marketing campaigns, collaborating with cross-functional teams, and driving measurable pipeline growth in a fast-paced technology environment.Key ResponsibilitiesDevelop and execute targeted demand generation campaigns to drive qualified pipeline within the Public Sector Healthcare market.Partner closely with Field Marketing, Sales (SDR/GDR), Digital Marketing, and Marketing Operations teams to identify pipeline opportunities and execute strategic marketing initiatives.Plan, launch, and optimize multi-channel campaigns, including content syndication, paid social, digital advertising, and nurture programs.Build and manage campaigns using Marketo and CRM platforms while ensuring accurate lead flow and campaign tracking.Analyze campaign performance, funnel metrics, and marketing data to continuously improve engagement, lead conversion, and ROI.Manage vendor relationships, campaign budgets, and lead integrations while ensuring timely campaign execution.Expand and maintain targeted marketing databases through audience segmentation and persona-based targeting.Support global Growth Marketing initiatives and collaborate with cross-functional teams to execute strategic marketing programs.Required Qualifications3+ years of experience in B2B Demand Generation, Growth Marketing, or Digital Marketing.Experience marketing to Public Sector, Healthcare, or Enterprise customers.Strong understanding of demand generation, lead nurturing, pipeline development, and marketing funnel metrics.Hands-on experience with Marketo (preferred) or similar marketing automation platforms.Experience managing integrated, multi-channel marketing campaigns.Familiarity with CRM systems (Salesforce or similar).Strong analytical skills with the ability to interpret campaign performance data and optimize results.Excellent communication, project management, and cross-functional collaboration skills.Ability to work independently and manage multiple priorities in a remote, fast-paced environment.