Manager, Marketing Planning and Analytics

Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be.We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.As a reflection of current needs and planned growth we are excited to offer the opportunity to join our team as a Manager, Marketing Planning and Analytics.Job DescriptionWe are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets.This role sits within TAG’s Growth organization and is fully dedicated to Chapter, acting as a key analytical partner to the Chapter Marketing team.Chapter has strong execution and integration today across paid media, CRM, site experience, product, and broader demand-driving efforts. The opportunity is to add a dedicated analytics layer that helps us better understand:What is truly driving demandHow marketing and operational inputs work togetherHow much we should invest and where to maximize growth and efficiencyThis role will help evolve our marketing from channel-level optimization to system-level decision-making.What You’ll DoMarketing Performance & AnalyticsAnalyze performance across paid media, CRM/lifecycle, site merchandising (CRO), organic/SEO, and other demand-driving effortsIdentify drivers of traffic, leads, appointments, conversion, revenue, repeat visits, and lifetime value across markets and other dimensions including studios, treatment categories, and guest segmentsEvaluate incrementality, distinguishing baseline demand from marketing-driven impactDevelop insights on channel interaction and media mix, including how paid and non-paid efforts work togetherSynthesize multiple data sources (e.g., GA, CRM/PIMS, call data, paid platforms) into a cohesive performance view that includes both acquisition and retentionPartner with TAG Center of Excellence Data teams to maintain trusted marketing performance datasets, including BigQuery & Tableau reporting layers, metric definitions, QA, and documentationEstablish and maintain clear definitions for core marketing KPIs across leadership reporting, dashboards, and ad hoc analysisInvestment & Market Strategy SupportPartner with channel owners to assess new opportunities, analyze results from prior efforts and experiments, and recommend whether to scale, optimize, or discontinue specific tactics.Partner with Marketing to evaluate how much to spend by market, location tier, and channelBuild frameworks to understand:Minimum effective spendDiminishing returnsOptimal allocation across channels and tacticsSupport forecasting across traffic, leads, appointments, visits, revenue, and both new guest (NG) and existing guest/member (EG) dynamics, with a focus on retention, repeat utilization, and lifetime valueIncorporate operational context (e.g., capacity, days open, provider availability, scheduling) into performance analysisDevelop a marketing learning agenda, including test design, pre/post reads, holdout rationale, and post-campaign recommendations to inform future investment decisionsReporting & InsightsLead development of integrated performance reporting for weekly, monthly, and leadership forums, connecting paid and organic performance to operational factors such as capacity, scheduling, days open, and provider availabilityBuild clear performance narratives by synthesizing inputs from channel, site, CRM, and business ownersTranslate data into actionable recommendations that inform marketing, product, and operational decisionsBuild and improve self-service reporting that democratizes data insights across the Marketing function broadly via live Tableau dashboards that are customizable across key business dimensions (e.g., campaign, market, time-based performance)Cross-Functional PartnershipWork closely with:Paid Media (strategy and execution)CRM / Lifecycle MarketingSite Merchandising (CRO, test & learn)Organic / SEO / AI SEOBrand, Social, and PR (as inputs to demand and visibility)Product (booking experience, funnel performance)Finance, Internal Sales & Operations (capacity and demand alignment)Ensure analytics are embedded in day-to-day decision-making, not operating in isolationWhat Success Looks LikeWithin 6-12 months, you will help Chapter:Understand the true incremental impact of marketingDefine optimal spend levels by market and tierImprove confidence in marketing investment decisionsReduce ambiguity in performance discussionsEnable more efficient scaling across marketsStrengthen acquisition + retention strategies and increase guest lifetime valueWhat We’re Looking ForExperience5–8+ years in marketing analytics, growth analytics, or business analyticsExperience owning or contributing to recurring performance reporting (e.g., weekly or monthly), with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions.Strong paid media fluency required; experience beyond paid strongly preferredExperience in multi-location, service-based, or medical aesthetics / healthcare-adjacent businesses is a plusAgency experienced preferredCore SkillsStrong ability to move from data insight recommendationExperience with marketing performance metrics (cost per appointment, conversion rates, funnel metrics, retention rates, LTV)Familiarity with incrementality, attribution, regression analysis, and media mix conceptsMust have the ability to independently structure/resolve problems by incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecastingExperience with Excel, SQL (Big Query preferred), Tableau required; experience with analytics tools such as Python and R a plusHands-on experience extracting, integrating, and analyzing data across multiple sources (e.g., Google Analytics, paid media platforms, CRM/PIMS systems), including combining disparate datasets and building scalable dashboardsKey CharacteristicsHighly collaborative – thrives in cross-functional environmentsExcellent communicator – simplifies complex ideas clearlyAnalytical and curious – asks the right questions, not just reports dataAction-oriented – focused on driving decisionsComfortable with ambiguity – able to synthesize inputs from multiple sources with varying levels of completeness and precisionGuest-centric – understands the personal, confidence-driven nature of aesthetic treatment decisionsMindset & Culture FitExcited to join a close, high-performing, and enthusiastic teamMotivated by building and scaling a brand nationallyEnthusiastic about medical aesthetics and committed to improving the confidence of our core audience segment.Energized by the opportunity to help Chapter grow, reach more guests, and deepen guest retention over time.Why Join ChapterHelp scale a brand focused on better aesthetic care to more guestsWork on meaningful problems tied directly to growth and access to careJoin a team that values ownership, curiosity, and impactBe part of a modern marketing organization focused on performance and outcomesPlay a key role in optimizing acquisition + retention strategies and increasing guest lifetime valueAnnual Salary Range: $125,000-145,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.If you are an applicant residing in California, please view our privacy policy here: Chicago, IllinoisType: Full time