Senior Analyst, Marketing Analytics

Senior Analyst, Marketing Analytics
Job Description
CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Apartments.com Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.com. Overview We are seeking a highly analytical, strategic, and data-driven Senior Analyst, Marketing Analytics to join our marketing organization. This role will serve as a strategic analytics partner to Marketing leadership, transforming complex marketing and business data into actionable insights that influence media strategy, investment decisions, customer acquisition, and business growth. The ideal candidate combines deep analytical expertise with strong business acumen and leadership facing communication skills. This individual will take ownership of high-impact analytics initiatives from strategy through implementation, developing scalable measurement frameworks, forecasting methodologies, reporting solutions, and analytical capabilities that enable leaders to make faster, more informed decisions. As a key partner across Marketing, Media, Product, Analytics teams, the Senior Analyst will lead and evaluate cross-channel performance, identify emerging opportunities and risks, and develop recommendations that shape future marketing investments. This role will also play a critical role in advancing our marketing measurement capabilities, including attribution, audience strategy, digital analytics, mobile app measurement, and data quality. The Senior Analyst will be expected to operate with a high degree of autonomy, proactively identify opportunities, influence senior stakeholders through data-driven storytelling, and translate analytical findings into clear business actions and measurable outcomes. This position is 5 days onsite in our Atlanta office. Key Responsibilities Strategic Analytics * Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations that influence media strategy, investment allocation, customer acquisition, and broader business decisions. * Establish and own monthly paid media performance dashboard & develop leadership-ready narratives, and strategic recommendations that synthesize cross-channel results, business drivers, emerging trends, risks, and opportunities into clear recommendations for leadership. * Proactively identify performance opportunities and emerging trends, moving beyond reporting what happened to explain why it happened, what it means for the business, and what actions should be taken next. Forecasting, Investment & Advanced Analytics * Lead the development and implementation of forecasting and scenario-planning models that project traffic, leads, and business outcomes under varying media investment scenarios. * Translate forecasting outputs into strategic recommendations for senior leadership, clearly articulating expected business impact, investment opportunities, risks, and trade-offs. * Conduct competitive and market analysis to benchmark performance, identify shifts in the marketing landscape, and uncover opportunities for growth. Measurement, Testing & Optimization * Lead analytical evaluation of marketing tests, partnering with channel owners to design and implement structured experimentation and measurement frameworks, establishing clear hypotheses, KPIs, success criteria, and post-campaign learning agendas. * Serve as a Marketing Analytics subject matter expert for mobile measurement, attribution, and performance analytics, helping guide the evolution of the organization’s app measurement capabilities. * Lead the analytical development and measurement of audience strategy, leveraging first-party, third-party, and syndicated data to identify high-value customer segments and opportunities for improved targeting. Data Governance, Tracking & Implementation * Establish and maintain strong standards for data integrity, measurement governance, reporting consistency, and analytical quality across marketing platforms and reporting environments. * Proactively identify, troubleshoot, and drive resolution of tracking, tagging, attribution, instrumentation, and data-quality issues that could affect business decisions. * Monitor feed health, data quality, and platform compliance, proactively partnering with appropriate teams to resolve issues affecting campaign delivery, measurement, or performance. Basic Qualifications * Bachelor's degree in Analytics, Statistics, Economics, Marketing, Mathematics, Business, Data Science, or a related field. * 5+ years of progressively responsible experience in marketing analytics, digital analytics, business intelligence, media analytics, or related analytical roles. * Demonstrated ability to own complex analytical initiatives from problem definition through implementation, analysis, recommendation, and leadership communication. * Experience operating as a strategic analytics partner to senior stakeholders and leadership, translating complex findings into clear business implications, recommendations, and actions. * Experience working within or closely with a media, digital marketing, or analytics agency environment, with demonstrated success managing multiple stakeholders and analytical workstreams. * Strong understanding of digital marketing channels, including Paid Search, SEO, Programmatic Display, Social, Video, and App Marketing. * Demonstrated experience developing forecasting models, scenario analyses, performance measurement frameworks, and investment recommendations. * Experience designing and evaluating structured marketing tests with clearly defined hypotheses, KPIs, measurement methodologies, and business outcomes. * Advanced proficiency with analytics and visualization platforms such as GA4, Power BI, and Looker, with demonstrated experience building scalable reporting solutions and leadership facing dashboards. * Strong quantitative and analytical problem-solving skills with experience working with large, complex datasets and translating ambiguity into structured analytical approaches. * Strong communication and presentation skills, with demonstrated ability to influence decision-making through data-driven storytelling and recommendations. * Ability to operate independently, manage multiple high-priority initiatives, influence cross-functional stakeholders, and drive workstreams from concept through implementation. * Strong attention to detail with a track record of delivering accurate, high-quality analysis while simultaneously maintaining a strategic, business-oriented perspective. Preferred Qualifications * Advanced knowledge of marketing attribution, incrementality, experimentation, media effectiveness, and cross-channel measurement methodologies, including mobile app measurement. * Experience with Mobile Measurement Platforms (MMPs), mobile attribution, app event instrumentation, or related mobile marketing measurement technologies. * Experience with SQL, Python, R, or other analytical programming languages used to automate analysis and work with complex datasets. * Familiarity with modern cloud data and warehousing platforms such as Snowflake, BigQuery, or AWS. * Experience working with marketing automation, CRM, web analytics, media platforms, and customer/audience data environments. * Experience with analytical and automation tools including Excel, SQL, Funnel.io, or comparable data integration and workflow solutions. * Demonstrated ability to identify opportunities for process improvement, automation, measurement maturity, and scalable analytics capabilities. What’s in it for you? ​When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to): * Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug * Life, legal, and supplementary insurance * Virtual and in person mental health counseling services for individuals and family * Commuter and parking benefits * 401(K) retirement plan with matching contributions * Employee stock purchase plan * Paid time off * Tuition reimbursement * On-site fitness center and/or reimbursed fitness center membership costs (location dependent) * Access to CoStar Group’s Employee Resource Groups * Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. The final salary or hourly rate offered for this role will fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies. Base Compensation: $89,000.00 - $145,000.00 Annually #LI-YN1
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing