Director, Organic Social
$130k - $150kWestman Atelier LLC
About Westman Atelier A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that 'luxury', 'efficacy' and 'clean' can be synonymous with exceptional makeup.
Responsibilities:
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
Responsibilities:
- Develop and own the visual direction across platforms ensuring consistency, creativity, and brand alignment, but with a tailored strategy by platform.
- Concept and design in partnership with Art Director engaging content including, but not limited to static posts, carousels and videos across channels to elevate our social content - branding, typography, creators - and treat the monthly feed like a GTM roll out
- Identify and optimize ideal cadence to maximize organic performance across multiple platforms.
- Creation of monthly content calendar that ties to evergreen, NPD focus, key brand moments, as well as overall brand goals/core focuses
- Oversee Community strategy in partnership with Senior Manager to foster deep brand loyalty
- Accountable for platform growth and goal setting across key metrics - followers, engagement rate, reach and impressions
- Partner with senior manager on weekly, monthly and quarterly reporting against goals and key competitors
- Relationship management with platform reps (Meta, TikTok, etc) and deep understanding of platform dynamics
- Ideate, brief, and execute on new content pillars and franchises in partnership with Content team and Senior Art Director
- Scale and manage the end to end strategy for the Content Creator program, driving brand affinity and a steady pipeline of authentic assets.
- Establish annual engagement goals and present strategy to achieve if not exceed to CMO and Head of Content
- Identify emerging organic channels and define launch strategy and needs
- Shoot, edit and design social first, in-house content and do ad hoc editing as needed
- Bachelor's Degree in Marketing or related field
- 8 - 10 years of experience in various social media platforms including Meta and Tiktok; luxury beauty and/or start up experience, a plus
- Proven track record for creating beautiful and engaging social content that defines trends
- Strong background in social analytics and highly skilled in content creation and Iphone editing
- High taste level and strong brand understanding
- Very platform-literate - immersed in functions and new features across platforms
- Out of the box, creative thinker with drive to self start
- Agile, highly organized individual
Vacancy posted 5 days ago
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