Media planner

Media Planner Position at Starcom

Starcom is a global communications planning and media leader with a history that dates back over 80 years. We are an agency grounded in our founding principle that people are at the center of all we do. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world's leading communications groups.

Our team spans across our Windsor, Toronto, and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art, but it is an art that is always best when backed by the science of empirical data.

As a Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze, and optimize your campaigns to ensure delivery against key business and campaign objectives.

Responsibilities:

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client's advertising and media needs
• A firm understanding of marketing objectives and strategies, the human-product relationship, and human-media relationship
• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
• Utilization and knowledge of syndicated media, research, and other data resources
• Clear communication of media objectives, strategies, and executional guidelines to internal execution and specialty teams
• Present plans to the client brand group, with assistance of Supervisor/Manager
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Work closely with external agency partners
• Active participation in account status meetings, both internal and external
• Develop/assist with development of POVs
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
• Attendance and active participant in mandatory training sessions

Qualifications:

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 1-3 years in Media
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Ability to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrates critical thinking and problem-solving abilities
• Strong analytical abilities and proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint

Transparency matters to us. The salary range for this position is $50,000 to $60,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness, attracts world-class talent, and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.