Digital Web Specialist

job summary: We have a 6 month contract opportunity for a Digital Web Specialist. This role is hybrid, with 4 days remote and one day onsite in Sacramento. Alternatively the one day onsite could be worked from a Bay Area facility but still may require some work onsite in Sacramento. location: Sacramento, California job type: Contract salary: $33 – 42 per hour work hours: 8am to 5pm education: No Degree Required responsibilities: Preferred Requirements: Experience with Amplitude or similar web analytics platforms Familiarity with Sitecore or other enterprise content management systems Experience with experimentation and personalization tools such as Optimizely, Adobe Target, or Amplitude Experiment Experience working with Jira in an Agile delivery environment Experience with user research and behavior analysis tools such as UserTesting, Hotjar, or Microsoft Clarity Knowledge of schema markup, conversion tracking, attribution modeling, and related digital measurement technologies Experience with HTML, CSS, JavaScript, SiteImprove, or similar web production and accessibility tools Summary / Duties: Supports growth marketing initiatives and ongoing enhancements across enterprise digital and web properties. Responsibilities include developing and optimizing landing pages, supporting digital campaigns, maintaining web content and experiences, and identifying opportunities to improve customer acquisition, engagement, and conversion. Partners with marketing, content, design, analytics, and development teams to gather requirements and execute digital solutions from planning through launch and testing. Uses analytics, customer behavior data, A/B testing, and experimentation to measure performance and recommend improvements. Supports SEO, accessibility compliance, user acceptance testing, and ongoing website maintenance while ensuring digital experiences meet business objectives and established web standards qualifications: Requirements: 2 years of recent relevant experience in digital marketing, web production, growth marketing, or related digital experience Experience developing and executing growth marketing strategies focused on customer acquisition, engagement, and conversion Experience with conversion rate optimization (CRO), customer journeys, conversion funnels, and audience segmentation Experience designing, launching, and optimizing landing pages in support of marketing campaigns and business objectives Experience with A/B testing, experimentation methodologies, hypothesis-driven testing, and data-driven optimization Ability to analyze customer behavior, campaign performance, KPIs, and digital analytics to identify improvement opportunities Experience partnering with marketing, content, design, analytics, and development teams to deliver digital initiatives Experience with SEO, web accessibility/ADA considerations, and digital best practices supporting discoverability and engagement Ability to translate business, marketing, and technical requirements into actionable digital solutions and recommendations Bachelor’s degree in Business, Technology, Marketing, or related field, or equivalent relevant experience Preferred Requirements: Experience with Amplitude or similar web analytics platforms Familiarity with Sitecore or other enterprise content management systems Experience with experimentation and personalization tools such as Optimizely, Adobe Target, or Amplitude Experiment Experience working with Jira in an Agile delivery environment Experience with user research and behavior analysis tools such as UserTesting, Hotjar, or Microsoft Clarity Knowledge of schema markup, conversion tracking, attribution modeling, and related digital measurement technologies Experience with HTML, CSS, JavaScript, SiteImprove, or similar web production and accessibility tools Summary / Duties: Supports growth marketing initiatives and ongoing enhancements across enterprise digital and web properties. Responsibilities include developing and optimizing landing pages, supporting digital campaigns, maintaining web content and experiences, and identifying opportunities to improve customer acquisition, engagement, and conversion. Partners with marketing, content, design, analytics, and development teams to gather requirements and execute digital solutions from planning through launch and testing. Uses analytics, customer behavior data, A/B testing, and experimentation to measure performance and recommend improvements. Supports SEO, accessibility compliance, user acceptance testing, and ongoing website maintenance while ensuring digital experiences meet business objectives and established web standards skills: A/B testing,web accessibility,digital analytics,Ability to analyze,customer acquisition,marketing campaigns,audience segmentation,business objectives,conversion rate optimization,landing pages,customer journeys,customer behavior,digital marketing,experimentation,conversion funnels,growth marketing,KPIs,marketing,campaign performance,SEO,testing Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. #J-18808-Ljbffr Randstad Digital