Events & Brand Experiences Director

TOPOSOPHY is appointing an Events & Brand Experiences Director to set the strategic direction of its Marketing & Events Business Unit. About TOPOSOPHY Part consultancy, part agency, TOPOSOPHY works across place strategy and experience design. We help cities, regions and brands connect meaningfully with people, shaping how places look, feel and thrive. Our work spans destination strategies, experiential marketing and high-profile public events across Greece, Cyprus, the United Kingdom and Ireland. We partner with tourism boards, cultural institutions, hospitality groups, trade organisations and major brands to deliver campaigns with international reach and local relevance. Our Marketing & Events unit creates its own concepts, builds the business models behind them, secures sponsors and partners, and manages delivery end to end. In Athens, this includes city weeks such as Dine Athens Restaurant Week and Stay in Athens, alongside new platforms in arts, culture and design. From large-scale consumer events to destination strategies and public-private partnerships, our work blends insight with creativity to deliver impact on the ground. The role The Events & Brand Experiences Director is the strategic mind of the practice. You will set the direction for our owned city platforms and brand partnerships, lead business development and sponsorship, and turn ideas into experiences that cities, partners and audiences remember. You will work closely with the CEO, Account Director, Project Managers and the wider Marketing & Events team. This is a role for a strategist who enjoys being close to the work: someone equally at home writing a partnership proposal, shaping a campaign idea with the creative team and standing in a venue on opening night. Key responsibilities Strategy and portfolio direction, with the CEO Define the annual strategy for the Marketing & Events practice, its priorities and its growth targets, in partnership with the CEO. Set the positioning, audience and editorial direction for each owned city platform, keeping every edition fresh, relevant and rooted in its place. Develop new event concepts and formats, from first idea to tested proposition. Partnerships and growth, with the Account Director Set the partnership and sponsorship strategy for each platform, including the value proposition, target sectors and sponsorship models. Lead business development and sponsorship sales, owning the partner pipeline, revenue targets and deal priorities. Lead key pitches and negotiations, alongside the Account Director where client relationships are involved. Broaden the partner base across food and beverage, travel, hospitality, retail, technology and culture. Identify and shape opportunities to take our city experiences and formats to new cities in the United Kingdom, Ireland and across Europe. Campaigns and creative Write the strategic and creative brief for every major campaign and event, and work closely with the design team and creative partners to bring it to life. Oversee integrated campaigns across media, digital, social, PR, influencer collaborations and live experience. Set the direction for audience journeys and programming, so that every edition feels intentional, relevant and memorable. Champion a consistent TOPOSOPHY voice and brand standard across all platforms. Measurement and insight Define success measures for each platform and campaign, covering audience, partner value and benefit to the place. Lead post-event evaluation and turn results into clear recommendations for the next edition. Work with the Strategy & Research practice to bring evidence and insight into Marketing & Events work, and Marketing & Events thinking into strategy projects. People and ways of working Raise strategic and creative capability across the Marketing & Events team through coaching and clear direction. Contribute to TOPOSOPHY thought leadership through articles, talks and industry events. Help shape new ways of working, including monday.com workflows and the responsible use of AI tools across marketing and event work. Experience 10 or more years in marketing, brand experience or events strategy, including at least 3 in a senior leadership role. A track record of conceiving and growing recurring events, festivals or experience platforms, not only delivering them. Experience developing intellectual property: original event formats and branded assets that can be owned, scaled and replicated. Experience with licensed events or branded experience formats, whether licensing them out to new markets or delivering them under licence. Proven experience design capability: shaping audience journeys, touchpoints and programming across physical, digital and hybrid formats. Experience shaping sponsorship models and brand partnerships with major commercial and institutional partners. A strong grounding in integrated campaigns: media, digital, PR and live activation. Experience in tourism, gastronomy, culture or lifestyle sectors is a strong plus; agency, consultancy, cultural or destination backgrounds are all welcome. Skills and qualities A strategic thinker who writes clear briefs and persuasive proposals. A strong eye for concept and creative quality, with the confidence to challenge and inspire creative teams. Comfortable with numbers: budgets, partner value and performance measurement. A collaborative partner who shares ownership readily and works well across practices. Confident presenting to C-level executives, sponsors, government executives and public partners. Proven, hands‑on use of AI in your work, including AI assistants and agent‑based workflows for research, planning, content and reporting, with the judgement to know where human craft matters most. Open and quick to adapt as AI working models evolve, and keen to help the team adopt new tools and ways of working. Curious about places, food, culture and city life, with a network across the creative, cultural or hospitality scene. Fluent in Greek and English, written and spoken; another European language is a plus. Available to travel within our markets and to work evenings and weekends around key events. What We Offer A senior role shaping some of the best‑known city experiences in Athens and beyond. A front‑row seat in our next chapter, as we develop our own intellectual property and take our experiences to new cities across the United Kingdom and Europe. Work across four markets, with clients and partners in the public, cultural and private sectors. A small, collaborative team where strategy, research and creativity meet every day. A competitive salary and a performance bonus linked to growth and partnership targets. Private health insurance. Flexible working hours. An annual learning and development budget, plus attendance at international industry events and conferences. Dedicated team days for training and innovation, and an annual team bootcamp. Company laptop and mobile phone. #J-18808-Ljbffr Toposophy