Omnichannel Marketing Manager

Omnichannel Marketing Manager (Commerce Focus) Location: New Jersey/NYC based with 1 day a week onsite preferred, OR OPEN TO REMOTE EST TIME ZONE REQUIRED Pay Rate: $65/hr Duration: 12-month contract Hours: 40 hours/week Role Overview The Omnichannel Marketing Manager will play a critical, hands-on role supporting a fast-growing consumer brand within a leading global CPG organization. This role will focus on the end-to-end execution of omnichannel marketing, retail media, and shopper marketing activations across key retailer ecosystems. This position is ideal for a strong executor with CPG experience who understands how to bring brand strategy to life at retail. The right candidate will have strong hands-on retail media and shopper marketing experience and be comfortable partnering closely with brand, sales, and cross-functional teams to develop and execute performance-driven programs across major retailers. Key Responsibilities Own end-to-end execution of omnichannel marketing and retail media campaigns across major retailer ecosystems. Launch, manage, and optimize retail media and search campaigns across key platforms such as Amazon Ads, Walmart Connect, Roundel, KPM, and Instacart . Develop and execute shopper marketing strategies and activations that connect brand priorities with retailer and shopper objectives. Support seasonal campaigns, innovation launches, and key retail moments across priority retailers. Translate brand objectives, retailer priorities, and shopper insights into targeted activation strategies that drive conversion, ROAS, basket growth, and overall business performance . Execute campaign setup, trafficking, QA, in-flight optimization, and performance monitoring directly within retail media platforms. Partner closely with brand marketing, sales, analytics, legal, and other cross-functional teams to ensure alignment, timelines, and flawless execution. Collaborate with retailer and media partners to identify opportunities and strengthen omnichannel activation plans. Monitor campaign performance, competitive activity, retailer trends, and shopper behavior to deliver actionable insights and optimization recommendations. Contribute to test-and-learn initiatives and help establish best practices that elevate omnichannel and retail media execution. Required Experience & Qualifications Bachelor’s degree required. 3–5 years of experience in omnichannel marketing, retail media, shopper marketing, or commerce marketing , preferably within CPG. Strong shopper marketing and retail media experience is essential . Proven hands-on experience launching, managing, and optimizing campaigns directly within retail media platforms. Strong working knowledge of platforms such as Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media . Experience developing omnichannel programs across major retailer ecosystems. Strong understanding of how brand marketing, shopper marketing, sales, and retail media work together to drive conversion and business results. Performance-driven mindset with a strong focus on ROAS, conversion, efficiency, and measurable business impact . Highly organized self-starter who is comfortable operating in a fast-paced, evolving environment. Strong communication and storytelling skills with the ability to effectively partner with and influence cross-functional stakeholders. Passion for omnichannel marketing, shopper marketing, retail media, and driving measurable results at retail .