eCommerce Channel Marketing Manager

ECommerce Channel Marketing Manager

The eCommerce Channel Marketing Manager is responsible for end-to-end operations and marketing execution across ASUS marketplace storefronts in North America. This role will take over management of Best Buy Marketplace, Walmart Marketplace, and Newegg Marketplace from the existing channel team, while also serving as the dedicated operator for the eShop team's emerging marketplaces: Temu, TikTok Shop, and Nvidia Marketplace. This position is responsible for daily operations, listing health, content readiness, promotional execution, and performance optimization across all assigned marketplaces. The role partners closely with Channel, Product Marketing, eShop, Operations, and Customer Service teams to ensure each marketplace launches, scales, and performs to plan.

Essential Duties and Responsibilities:

• Own end-to-end operations for the marketplaces below, including listing setup, content management, pricing, inventory coordination, promotions, order monitoring, and performance reporting:
• Best Buy Marketplace, Walmart Marketplace, Newegg Marketplace, Temu, TikTok Shop, Nvidia Marketplace…etc.
• Manage product onboarding and launches on each marketplace, including SKU setup, category mapping, attribute completeness, image and A+ / enhanced content readiness, and compliance with each platform's content and policy requirements.
• Partner with Product Marketing and Channel teams to ensure consistent product messaging, pricing strategy, and promotional alignment across marketplaces and ASUS.com.
• Plan and execute marketplace promotions and campaigns (e.g., Prime Day–equivalent events, Black Friday/Cyber Monday, platform-specific sales, livestream events on TikTok Shop) in partnership with each marketplace's account/partner manager.
• Serve as the primary point of contact with each marketplace's partner/account team to drive joint business plans, secure merchandising placements, resolve operational issues, and capture new growth opportunities.
• Monitor daily marketplace health metrics - Buy Box / featured offer share, listing suppression, account health, seller rating, return rates, and policy violations and drive timely resolution with internal and external partners.
• Coordinate with Operations, Logistics, and Finance teams on inventory allocation, fulfillment models (FBA/WFS/3PL/seller-fulfilled), pricing updates, chargebacks, and reconciliation.
• Develop and maintain a reporting cadence (weekly/monthly/quarterly) covering sales, traffic, conversion, advertising performance, and promo ROI for each marketplace; surface insights and recommended actions to leadership.
• Plan, execute, and optimize on-platform advertising (Sponsored Products, Sponsored Brands, Walmart Connect, Newegg Ads, TikTok Shop Ads, etc.), managing budgets to agreed ROAS / ACoS targets.
• Drive new marketplace launch readiness for Temu, TikTok Shop, and Nvidia Marketplace — including store setup, catalog build-out, content localization, go-to-market planning, and post-launch optimization.
• Stay current on each marketplace's roadmap, new features, and best practices; recommend and pilot new programs (e.g., Walmart Fulfillment Services, TikTok Shop affiliate, Newegg Premier) where they support ASUS growth.
• Perform other job duties as assigned*

Knowledge and Skills:

• Strong working knowledge of marketplace seller/partner portals (e.g., Best Buy Partner Portal, Walmart Seller Center, Newegg Seller Portal, TikTok Shop Seller Center, Temu Seller Center)
• Demonstrated experience launching and scaling SKUs on third-party marketplaces, including catalog setup, content optimization, and promotional execution
• Solid understanding of marketplace economics - referral fees, fulfillment options, ad costs, return rates and the ability to manage P&L drivers at the channel level
• Experience planning and managing on-platform advertising and reporting against ROAS / ACoS targets
• Strong analytical skills with the ability to translate marketplace data into clear insights and actions; comfortable working in Excel / Google Sheets (pivot tables, lookups, basic modeling)
• Strong project management skills with the ability to manage multiple marketplaces and priorities in parallel, track dependencies, and meet deadlines in a fast-paced environment
• Strong attention to detail with the ability to ensure accuracy and completeness of product content, pricing, and promotions across multiple platforms
• Ability to work cross-functionally with Channel, Product Marketing, eShop, Operations, Finance, and Customer Service teams
• Strong initiative with the ability to work both independently and collaboratively
• Familiarity with web analytics and reporting tools such as Google Analytics 4, Looker Studio, or marketplace-native analytics is a plus
• Excellent written and verbal communication skills

Required Qualifications: Years of Education

• Bachelor's degree (B.A. or B.S.) in Marketing, Business, or related field, or equivalent experience

Work Experience

• Minimum of 5 years of channel marketing, eCommerce account management, or marketplace operations experience, with direct hands-on experience managing one or more of the following: Amazon, Best Buy Marketplace, Walmart Marketplace, Newegg Marketplace, Temu, or TikTok Shop

Preferred Qualifications:

• Consumer electronics or technology industry experience
• Hands-on experience with TikTok Shop (including livestream/affiliate programs) and/or Temu seller operations
• Experience working with Nvidia Marketplace or other GPU/component-focused marketplaces
• Copywriting and/or content optimization experience for marketplace listings

Working Conditions :

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• Travel – approximately 0-5%

$75,000-$90,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.