Regional Sales Manager

Regional Sales Manager

As a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering New England States and Upstate NY markets. The key objective of this position is to grow food service sales within foodservice distribution houses and regional operators, including, but not limited to: Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets. This is a remote position.

Essential Duties and Responsibilities

• Achieve sales volume, revenue, and contribution targets by growing sales of foodservice commodities and value-added seafood products through broadline distributors and operators.
• Develop and execute customer growth strategies aligned with High Liner Foods' priorities and customer goals, using insight-based selling to drive sustainable growth.
• Identify and pursue strategic opportunities by maintaining in-depth knowledge of customers, competitors, brokers, and regional market dynamics.
• Build customer and broker capabilities by attending food shows and leading product cuttings, broker training, and business reviews.
• Manage pricing, trade spend, travel and entertainment expenses, and other sales-related costs to maximize financial performance and budget efficiency.
• Maintain accurate sales forecasts and complete timely CRM and trade management reporting to support effective planning and decision-making.
• Collaborate with cross-functional teams, brokers, and stakeholders to meet customer needs and share actionable market and competitive intelligence from the field.

Qualifications

• Minimum 5 10 years of experience with foodservice sales, broker network, or distribution sales, or chef experience. Seafood experience is a plus!
• Strong knowledge of foodservice sales principles, methods, practices, and techniques.
• Strategic, independent, analytical thinker with the ability to make decisions and execute tactical plans.
• Must be self-motivated and driven.
• Highly organized, must have excellent follow-up skills.
• Proven track record with growth.
• Ability to travel as needed, up to 60% on occasion.
• Able to build and maintain lasting relationships with internal and external customers.
• Solid computer skills, focusing on Excel, Word, PowerPoint, etc.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul's, Van de Kamp's, and Icelandic Seafood are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.

Our Values

Serve with Purpose We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.

Do the Right Thing We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet.

Innovate & Reimagine We challenge the norm, embrace fresh ideas, and turn innovation into impact.

All Hands on Deck Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team

Ready to make waves with us? Join High Liner Foods and help shape the future of seafood.