Marketing and Communications Manager

Job Description

Job Description

Position Summary

This position will contribute to the voice and soul of the Jax Riverfront Alliance and strengthen our relationship with the community. The Marketing & Communications Manager will serve as the JRA’s inaugural brand steward, storyteller, and media liaison, leading initiatives that elevate visibility, promote events and programming, grow audiences, increase awareness, and deepen community engagement. This role collaborates closely with community partners to develop and implement a comprehensive marketing and communications strategy that supports JRA’s strategic priorities while cross-promoting riverfront activations and events. This is a unique opportunity for a creative and strategic professional who enjoys both building big-picture plans and rolling up their sleeves to execute them. It is especially well-suited for someone eager to contribute to the growing momentum and transformation of Downtown Jacksonville.

Essential Duties and Responsibilities

·         Serve as the JRA’s primary marketing strategist, brand steward, and content creator.

·         Develop and implement a comprehensive communications and marketing plan aligned with the JRA’s strategic goals and priorities.

·         Work cross-functionally with internal and external stakeholders to amplify institutional messaging.

·         In partnership with colleagues and vendors, research, fact-check, write, design, and produce content for all digital and print platforms, including the website, e-newsletters, social media, and donor communications.

·         Ensure the JRA’s website remains current and that branding is consistently represented across all platforms.

·         Manage and grow the JRA’s digital presence, including social media platforms and email communications.

·         Write and distribute press releases and cultivate strong relationships with local, regional, and national media covering Downtown Jacksonville and the riverfront.

·         Represent the JRA at community events, public meetings, and professional gatherings.

·         Coordinate timelines, workflows, and deliverables for all marketing and communications projects.

·         Manage relationships with outside vendors, consultants, and freelancers as needed.

·         Support the planning and execution of event programming and fundraising initiatives as needed.

·         Contribute to the development of annual, quarterly, and other organizational reports.

Education and Experience Requirements

·         Bachelor’s degree from an accredited university.

·         Three (3) years’ experience in marketing, communications, public relations, urban planning, economic development, parks or public space management, fundraising, and/or nonprofit management.

·         Experience managing external vendors and contractors for graphic design, website development, and related marketing initiatives.

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