Brokerage Consultant
MarineMax Cumming
OVERVIEW: The Broker Consultant will produce profit through the brokerage of used boats by demonstrating the scope, presence and professionalism of MarineMax in the boating industry. The Broker Professional must recognize that business is built on customer satisfaction and devote him/herself to exceeding the customer's expectations. KEY TASKS: * Enthusiastically embrace the MarineMax values * Develop long-term relationships with customers * Conduct all activities in an ethical, legal and professional manner representing MarineMax values * Secure listings for the brokerage department boats that represent a quality product at a reasonable price for which MarineMax is noted. * Market and advertise the listings to best represent the product in the appropriate marketplace * Be familiar with the market on daily basis for what boats are available and what they are selling for * Bring buyer and seller together in price and terms on a timely basis, in a manner that meets the requirements of both parties. * Acquire full knowledge of complete product line, features and accessories available for purchase * Implement daily program to improve selling principles, including prospecting for new customers and follow-up on customers previously contacted. * Diligently inputs and maintains accurate and comprehensive customer and prospect information into the company's prospecting tools (IDS, Footsteps) and utilizes data on a consistent basis to generate sales. * Accurately compute and quote sales price, including tax, trade-in allowance and license fee, and communicate the requirements for financing the purchase * Project a professional and knowledgeable image to all customers * Successfully complete all required training programs including MarineMax University. * Oversee the delivery of each of their units sold * Introduce customers to the dealership team to emphasize quality and efficiency of dealership's service operations * Actively participate in boat shows and other off-site promotions * Demonstrate basic Seamanship skills * Foster team building and inter-company member support. * Acquire and/or meet any state applicable licensing requirements. * Fully understand states Department of Boating and Waterway pertaining to brokerage. * Fully understand any CYBA (California) FYBA (Florida) regulations and sales contracts as applicable. * Other duties as directed KEY RESULT AREAS: * Internal/External customer satisfaction/FANS * Monthly sales goals are accomplished * G.P.% is accomplished * Timeliness/accuracy of paperwork * Follow-Up with sold clients * Follow-Up with prospects * PMS System is correctly inputted and kept current
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