Retail Sales Leader

Retail Sales Leader

As Retail Sales Leader, you are responsible for leading the achievement of our retail sales objectives by managing the performance of internal sales staff and broker partners. You ensure sales plans, pricing programs, and promotional efforts for our specialty frozen food and other manufactured food products are implemented effectively and in alignment with established company strategies.

In this role, you use data to monitor sales performance, drive target achievement, manage broker relationships, and provide support across accounts. You also directly manage key customer relationships that require custom programs, ensuring their successful execution and alignment with operational directives.

Tasks include, but are not limited to, the following:

• Execute sales operations: You oversee day-to-day retail sales activities, ensuring sales plans, retail programs, and pricing strategies are implemented to support company strategy.
• Lead and coach the retail sales team: You manage performance through regular coaching, review of reports, and tracking progress against defined targets to keep the team focused and accountable.
• Manage broker partnerships: You oversee broker relationships from onboarding through performance monitoring and annual evaluations, making sure brokers execute in alignment with company expectations.
• Directly manage key customer accounts: Under direction of the Marketing Director, you take assist with large or strategic retail customers that require tailored solutions, assisting with the implementation of custom programs, pricing, and service requirements.
• Track and analyze performance: You monitor customer- and team-level KPIs such as sales performance, margin attainment, and program compliance, ensuring results meet or exceed expectations.
• Ensure pricing and promotion accuracy: You verify that pricing, promotions, and customer-specific plans are executed within established budgets and strategic frameworks.
• Collaborate across departments: You coordinate with Finance, Supply Chain, Marketing, and Quality Assurance to resolve issues, deliver on customer requirements, and ensure seamless execution of sales programs.
• Identify and address execution gaps: You review sales data and customer performance trends, identify areas where execution is falling short, and provide solutions or coaching to close those gaps quickly.
• Facilitate communication and alignment: You lead regular sales team meetings to set priorities, share updates, and review performance so that everyone stays aligned.

Requirements

To be successful in this role, you should have at least five years of experience in retail or CPG sales, with a proven track record in team leadership and broker management. Experience with CRM systems, Excel, and data visualization/reporting tools (e.g. Power BI) is required. Travel for this role may be up to 25% as necessary for customer meetings, broker oversight, or trade events. A Bachelor's degree in Business, Marketing, or a related field is preferred.

Core competencies required for success in this role include:

• Leadership: You guide, coach, and motivate both internal sales staff and external broker partners to achieve results while fostering accountability.
• Relationship Management: You build trust with key retail accounts and broker partners, ensuring customized solutions and strong long-term partnerships.
• Analytical Skills: You use data, reporting tools, and performance metrics to identify trends, monitor results, and make timely, informed decisions.
• Collaboration: You work closely with Finance, Supply Chain, Marketing, and Quality teams to align resources and deliver seamless execution.
• Communication: You provide clear direction, deliver updates, and facilitate conversations that keep your team and partners aligned.
• Problem Solving: You proactively spot execution gaps or customer issues and take initiative to resolve them quickly and effectively.
• Accountability: You take responsibility for results, ensuring sales performance, margin attainment, and program compliance meet expectations.
• Growth Mindset: You approach challenges as opportunities to learn, innovate, and improve both personally and professionally.
• Integrity: You act with honesty and consistency, ensuring that decisions and actions align with company values and customer trust.
• Adaptability: You remain flexible and resourceful in the face of change, shifting priorities, or evolving market conditions.

To be successful in this role, you will primarily utilize general office equipment (copier, scanner, telephone) and computer hardware and software (PC, Microsoft Office Suite, CRM, ERP).

Physical requirements include sitting, standing, climbing stairs, crawling, bending, reaching (overhead, at shoulder height, waist height, below waist), fine manipulation, and use of senses (seeing, smelling, taste, touch, hearing).