Director of Sales and Marketing

Director of Sales and Marketing

We are seeking a dynamic and results-driven professional to join our senior living community as the Director of Sales and Marketing. We are committed to providing compassionate and high-quality care to our residents, fostering a sense of community, and upholding our core values. If you are passionate about making a positive impact on the lives of seniors and have the skills to drive occupancy growth, we invite you to consider this exciting opportunity.

Essential Functions

• Maintains census budget goals on a monthly basis.
• Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
• Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
• Conducts community outreach and territory management in the market as defined by the community.
• Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
• Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
• Coordinates all admissions with the Community Leadership Team.
• Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
• Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
• Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
• Completes annually and executes ongoing strategic marketing plan and advertising plan.
• Completes a competitive analysis bi-annually.
• Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
• Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
• Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.
• Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
• Plans, executes, and maintains marketing and sales budget and spend-down.
• Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
• Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents' / guests' requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
• Performs all other duties as assigned or required.

Managerial Breadth/Scope of Job:

There is no direct supervisory responsibility unless there is a Marketing Assistant within the community. However, the Director of Sales & Marketing must work closely with other department leaders to ensure an easy transition of all admissions and tour schedules.

Qualifications

Knowledge/Skills/Abilities

• Proven knowledge of sales and marketing strategic planning.
• Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
• Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
• Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
• Must possess a current State Drivers License and excellent driving record.
• Demonstrates a SERVANT heart and attitude by following our Mission Statement.

Education and Experience:

Education: Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.

Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.

Working Environment:

• Position requires driving to outside referral sources offices during all seasons of the year.
• Position is 60% outside calls and 40% office time.
• Position requires ability to lift 10-pounds frequently.
• Position requires sitting, driving, walking, and standing for long periods of time based on activity being performed.

Applications accepted on an ongoing basis until the position is filled.