Senior Product Manager, Growth

Job Summary: LegalShield exists to make legal help affordable and accessible. The Senior Product Manager, Growth owns the experiences that bring consumers to us and turn them into members. This is one of the most visible product roles in the company: you report to the CPO, partner daily with the CMO, and lead a dedicated squad of 4–5 engineers with embedded design across every product in our direct-to-consumer (D2C) channel.

Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions. Our first, a free document review experience, is live today, and free experiences are expected to be a growth lever for 2027. You will also be Marketing’s product partner for the website, landing pages, nurture journeys, consent management, and checkout. This is a 0→1 role for a builder who moves fast and likes autonomy.

Responsibilities:

What Success Looks Like

• Key metrics to move: account generation, free-to-paid conversion, and on-site conversion

• First 12 months: scale the document review experience, launch additional freemium experiences with clear upgrade paths, and run a high-velocity testing program that measurably moves all three metrics

Performance Outcomes

Freemium Product Experiences

• Own the freemium strategy, roadmap, and results across all D2C products

• Find, validate, and launch free experiences that capture users and convert them to paid subscriptions

• Optimize the full free-user journey, from sign-up and activation to upgrade

• Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense

Marketing Technology & Top of Funnel

• Own the product roadmap for the website, landing pages, and checkout, prioritized by conversion impact

• Work with Engineering (platform owners) and Marketing to put Segment, Iterable, and Ketch to work in nurture, lifecycle, and consent experiences

• Make sure tracking and instrumentation give the business a reliable view of funnel performance

Experimentation & Data

• Run A/B and multivariate testing at scale, with clear hypotheses, success criteria, and quick decisions

• Do your own analysis in Google Analytics and Mixpanel, and combine it with user research to understand why users convert or don’t

Engagement & Collaboration

• Partner closely with the CMO and Marketing teams (paid search, product marketing, retention) on goals and priorities, and say “not now” with data when needed

• Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums

Education, Knowledge, and Experience

Required

• 5–10 years in product management, including growth, acquisition, or conversion-focused work

• Proven results owning high-traffic website, landing page, or checkout experiences

• Experimentation at scale, with the statistical judgment to read results correctly

• Hands-on experience with marketing technology platforms and the Google Analytics suite

• Bachelor’s degree in a related field, or equivalent experience

Strongly Preferred

• Freemium, free trial, or product-led growth experience converting free users to paid subscribers

• Mixpanel, Segment, Ketch, and/or Iterable; consumer-facing AI products; D2C subscription businesses

What Sets the Right Candidate Apart

• Self-starter who acts without waiting for permission, and decides quickly with imperfect information

• True collaborator who builds trusted partnerships, especially with Marketing

• Owner’s mindset focused on business outcomes, and motivated by our mission of accessible justice

FLSA Status

Exempt

Physical Requirements/ Work Environment

Employee must be able to sit or stand for long periods of time, with the physical ability to work at the computer or other sedentary tasks for long periods of time. Employee can conduct duties discreetly and impartially. If working remotely, employee is able to work in a space that allows them to effectively complete their job tasks, including having reliable internet connectivity and the ability to participate effectively while on phone and video calls. Employee has regular and predictable attendance and punctuality. Occasional travel may be required, which could be via airplane and/or motor vehicle, depending on location.

Additional Information:

Location: Remote – United States

Work Arrangement: This position is fully remote. Occasional travel to corporate offices or company events may be required based on business needs.

Department: Product Management

Employment Type: Full Time

FLSA: Exempt

Application deadline: This posting is anticipated to close on November 1, 2026

Compensation: $120,000 - $170,000

Benefits:

LegalShield offers eligible employees a comprehensive benefits package that includes medical, dental, and vision coverage; company-paid short-term disability and basic life and AD&D insurance; a 401(k) retirement plan with company match; paid time off, paid holidays, paid sick leave, and paid parental leave; and LegalShield and IDShield membership plans. Additional benefits may apply based on position and eligibility.

Other Compensation :

“In addition to base pay, this position is eligible for an quarterly bonus which is a percentage of base salary and based on company and individual performance. Incentive awards are discretionary and are not guaranteed.”

Location:

Remote Job Posting

Department:

9315 Product Management

Time Type:

Full time

Commitment to Equal Opportunity

PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.

If you require a reasonable accommodation to complete the application process, please contact Human Resources at: View email address on aiapply.co.