Director of Sales, North America (Broomfield)

Full-time

Xero Shoes

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Xero Shoes is a pioneering barefoot footwear brand dedicated to reshaping the way people move. Our mission is to reconnect people to natural movement through minimalist footwear. With a loyal customer base and growing global presence, we’re now looking for a visionary and driven Director of Sales to scale our presence across the North American market.

Position Overview:

The Director of Sales, North America, will lead and expand our wholesale business across the United States and Canada. This includes developing and executing a comprehensive wholesale strategy, managing key accounts and rep groups, and building long-term relationships with retailers who align with our brand values. You’ll work closely with finance, marketing, operations, and product teams to ensure performance across all wholesale channels.

Key Responsibilities:

Develop and implement a strategic wholesale sales plan to drive revenue growth, market penetration, and brand visibility in the U.S. and Canada.
Manage and grow existing wholesale accounts, while identifying and securing new strategic partners in key accounts, outdoor, wellness, run specialty, sit and fit, and lifestyle retail channels.
Lead, mentor, and expand a team of regional sales agencies; provide clear plans, deliverables, KPIs, and ongoing feedback and guidance to ensure performance deliverables.
Leverage the brand to gain placement and marketing opportunities to drive sustainable and profitable growth.
Collaborate with product and merchandising teams to inform seasonal assortments based on channel-specific needs, market trends, and seasonal opportunities.
Lead efforts to ensure seasonal brand storytelling and key initiatives are effectively activated at retail.
Own the annual wholesale budget, customer forecasts, and weekly/monthly reporting; track performance against sales goals.
Represent the brand at key trade shows, industry events, and account meetings.

Qualifications:

10 years of progressive experience in wholesale sales, ideally in footwear, outdoor, or lifestyle apparel.
Strong network of U.S. retail contacts (independent, regional chains, national accounts). Canadian relationships are a plus.
Deep understanding of the specialty and outdoor retail landscape; experience with National/Key accounts (REI, DSG, Nordstrom, Academy, etc.)
Passion for barefoot, minimalist, or wellness-oriented products; alignment with the brand’s ethos and values.
Proven track record of driving high growth and leading high-performing teams.
Strong analytics, negotiation, communication, and presentation skills.
Ability to travel as necessary for meetings, trade shows, and retail visits.

Preferred:

Experience with international brands entering or scaling in the U.S. market.
Familiarity with omni-channel business models.
CRM, ERP, and sales analytics proficiency.

What We Offer:

Competitive salary + performance-based bonus
Generous employee footwear allowance and discounts
Health, dental, vision insurance and ancillary options, as well as, life insurance & 401k plans
Flexible, remote-friendly work culture
Opportunity to be part of a mission-driven, natural performance brand

Seniority level

Seniority level
Director

Employment type

Employment type
Full-time

Job function

Job function
Sales and Business Development
Industries
Retail Apparel and Fashion

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