Programmatic Analyst

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

The New York Times' Advertising team is for a Programmatic Analyst to increase growth of NYT programmatic revenue. You will be the daily contact with supply side partners and support the sales team in programmatic conversations.

About the Role

You will be a subject matter expert and programmatic sales specialist for the NYT data ad products, and be able to partner with Business Analytics to provide accurate and frequent analysis of programmatic optimizations and opportunities. This is a hybrid role based in our New York headquarters, VP of Revenue Operations. You can typically expect to be in the office 3 days per week.

Responsibilities:

• You will manage the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.
• Assist the sales and planning teams with deal creation and health checks to ensure ideal performance.
• Partner with the Sales team to help assist and recommend programmatic inventory and targeting solutions.
• Maintain our relationships with ad exchanges and supply side platforms (SSPs).
• Be an internal expert on programmatic business trends, new technologies and best practices.
• Special focus on deploying and maintaining programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities.
• Browse the content on our site frequently to ensure our client's ads are delivering as expected.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• BA or BS degree
• 2+ years of experience in digital advertising or media
• 1+ years working with DMPs, ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs)
• Experience with reporting and data visualization tools such as; Tableau, Double Verify, Mode, or STAQ

Preferred Qualifications:

• Experience working in a high functioning team environment
• Knowledgeable with ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)

REQ-020397

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between:

$75,000—$88,000 USD

Candidate Use of GenAI Tools:

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

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