Director of Sales Marketing

A premier, full-service hotel property in the historic coastal destination of Charleston, SC is seeking an experienced Director of Sales & Marketing to lead its sales, catering, and revenue-generation strategies. Overseeing a large property with significant event space, this key leadership role will drive top-line market performance, spearhead strategic positioning, and mentor an established, high-performing sales team. Charleston consistently ranks among the top travel destinations in the world, renowned for its vibrant culinary scene, historic architecture, and ideal coastal lifestyle—making this an exceptional opportunity for a senior hospitality sales executive looking to make a high impact in a bustling market. Position Responsibilities Drive total property top-line revenue across rooms, food and beverage, and event space, maximizing RevPAR Index and market share performance. Develop, execute, and monitor comprehensive sales, marketing, and revenue strategies tailored to key market segments, including Group, Corporate, SMERF, Military, and Leisure. Directly lead, mentor, and coach a dynamic sales and catering team, fostering a high-performance culture and driving individual sales goal achievement. Own the annual sales budgeting, quarterly forecasting, and departmental expense management to ensure strong financial alignment and operating efficiency. Spearhead strategic client engagement and active selling, expanding corporate accounts, deepening local community partnerships, and expanding brand visibility. Collaborate closely with revenue management and property leadership to navigate market conditions, optimize rate strategies, and drive yield across all revenue channels. Position Requirements 3+ years as a Director of Sales & Marketing or multi-unit DOSM for full-service hotels with at least 20mil in top-line revenue and substantial meeting/event space. Deep experience in group sales segmentation (Corporate, SMERF, Military, and Leisure) within full-service hospitality operations. Ability to meet personal sales goals while also mentoring/leading a large sales team Brand experience with major full-service hotel networks (Marriott, Hilton, or Hyatt strongly preferred). Prior experience managing sales strategy through property remodels or renovations is a significant plus. Strong business acumen, financial expertise in budgeting and forecasting, and excellent strategic communication skills. Competitive base salary of $135,000 – $140,000 (commensurate with experience) Up to 25% performance bonus potential, paid semi-annually Relocation assistance up to $5,000 Comprehensive medical, dental, and vision insurance options 401(k) retirement plan with company match Paid time off (PTO) and paid holidays Only qualified candidates will be contacted. #J-18808-Ljbffr