Product Marketing Manager

Own and evolve the positioning and messaging framework for our products, translating complex technical capabilities into compelling, differentiated narratives for defense, intelligence, and allied government buyers. Conduct deep audience research (buyers, end-users, procurement stakeholders) to uncover the jobs-to-be-done that drive purchase decisions in restricted environments. Build and execute go-to-market plans for new product features and major releases - defining launch objectives, coordinating cross-functional workstreams, and measuring post-launch performance. Develop and maintain a best-in-class sales enablement library: pitch decks, one-pagers, battlecards, RFI/RFP response language, capability briefs, and demo talk tracks. Own the competitive intelligence programme: monitor the landscape, synthesise findings, and translate them into actionable positioning adjustments. Requirements 8+ years of product marketing experience in B2B or B2G software; prior experience at a high-growth tech company or major tech platform strongly preferred. Demonstrated track record of owning the full PMM lifecycle: research, positioning, messaging, launch, and enablement. Experience marketing to, or alongside, government and defense customers - including an understanding of procurement constraints, information handling requirements, and the sensitivities of this market. Proven ability to distill technically complex products into clear, compelling language for both technical and non-technical audiences. Experience supporting multi-geography go-to-market efforts, ideally across US Federal and international allied markets. Core Competencies Expertise in product marketing management, including research, positioning, messaging, and launch strategies, with a strong focus on government and defense sectors. Proven ability to translate complex technical capabilities into compelling narratives and develop effective sales enablement materials. Highest-signal resume keywords Product Marketing Management Government And Defense Marketing Go-To-Market Strategy Sales Enablement Development Competitive Intelligence ATS Optimization Keywords Hard Skills Audience Research Messaging Framework Development Launch Planning Performance Measurement RFI/RFP Response Language Soft Skills Cross-Functional Coordination Clear Communication Industry Keywords B2B Software B2G Software High-Growth Tech Company Procurement Constraints Information Handling Requirements Tools & Technologies Sales Enablement Library #J-18808-Ljbffr