Associate Director, Patient Support Experience & Engagement Lead - US Marketing Immunology
Merck
Associate Director role leading patient support program strategy and experience design for Merck's Immunology portfolio in the US market. Responsible for end-to-end content, messaging, branding, and healthcare provider portal oversight, working across cross-functional teams to ensure consistent, compliant patient and provider engagement.
Responsibilities
- Own end-to-end PSP content strategy, messaging, branding across patient and provider touchpoints for Immunology portfolio
- Lead development and evolution of PSP materials including branding, messaging, digital content, and approved communications
- Partner with cross-functional teams including Legal, Medical, Compliance, and agencies on content strategy and approval
- Drive healthcare provider portal strategy including scope, design requirements, and feature prioritization aligned with PSP goals
- Support field readiness and launch activities; use feedback and performance data to recommend ongoing enhancements
Requirements
- Bachelor's degree or equivalent; MBA, MPH, PharmD, or relevant advanced degree preferred
- 7+ years pharmaceutical, biotechnology, or healthcare industry experience in marketing or patient support
- Experience with patient support programs, content development, digital experience, or omnichannel marketing
- Demonstrated ability to translate patient and operational insights into strategic requirements
- Strong cross-functional leadership and stakeholder management in matrixed environments
- Strategic thinking balancing patient experience, business objectives, compliance, and operational feasibility
- High integrity, resilience, adaptability, and growth mindset
Vacancy posted 5 days ago
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