Content Marketing Coordinator

Job Description

Job Description

Are you a content creator who always creates with the brand and the guest experience in mind? Are you driven to do what it takes to produce great work? Do you enjoy a fast-paced role where no two days look exactly the same? Please keep reading!

Position Purpose: Bring the Journeyman brand to life through compelling photography, video, written storytelling, and digital content that showcases our spirits, people, places, and experiences.

The Content Marketing Coordinator is responsible for planning, producing, organizing, and distributing original content across Journeyman’s marketing channels. Working from the broader strategy and priorities established by the Marketing Manager, this position turns marketing initiatives into engaging visual and written content that builds brand awareness, drives engagement, and supports business objectives.

This is a hands-on creative role requiring a balance of photography, videography, writing, social media, content planning, and project coordination across Journeyman’s locations and business areas.

All team members must uphold and embody Journeyman’s Core Values which represent the culture, attitude, and immediate priorities ensuring our cohesion and success. 

GRIT MAKES GREAT

• We believe that no challenge is too big, and we take pride in hard work.
• Grit is our foundation - perseverance through adversity, strength in difficulty, and a relentless drive to succeed.
• Challenges are opportunities in disguise, and we welcome them with determination and resolve.
• Nothing great happens by taking the easy route.

ALWAYS A JOURNEYMAN, NEVER A MASTER

• Good enough' isn't in our vocabulary.
• We are committed to constant improvement and the pursuit of excellence in distilling, brewing, and hospitality.
• Mastery is a moving target - and we embrace the grind, knowing the journey itself is what pushes us forward.

1st CUSTOMER 

• Exceptional service defines us - through every touchpoint, every day (362 a year), until the last second and beyond (59:59+).
• This mindset extends to how we treat vendors, partners, and each other.
• 1st Customer is our culture - and our legacy
• As storytellers and champions of Journeyman, we embody the values we stand for, through every interaction.

AMBASSADOR

• Taking pride and ownership in your work
• Engagement and active participation in your work and company activities
• Being a positive force in the workplace; creating a culture of positivity
• Extending common courtesy to self, employees, vendors, and guests
• Being an evangelist and promoter of the company and brand

CORE FOCUS 

• Our Purpose: Crafting shared experiences to leave a lasting impact on our world.
• Our Niche: Great American Whiskey Hospitality

Key Areas of Responsibility

1. Content Creation & Production | 40%

Outcome: Consistently produce high-quality, original visual and written content that tells the Journeyman story and supports established marketing priorities.

Responsibilities

• Plan, photograph, film, edit, and deliver original content for use across social media, website, email, advertising, public relations, print, and other marketing channels. 
• Produce photography and video highlighting Journeyman spirits, cocktails, food and beverage, restaurants, brewery offerings, retail products, events, private events, experiences, people, partnerships, facilities, and behind-the-scenes operations. 
• Produce engaging short-form video, including Reels, social video, interviews, event recaps, educational content, product features, and behind-the-scenes storytelling. 
• Photograph products and seasonal offerings for launches, campaigns, e-commerce, menus, promotional materials, and media needs. 
• Capture live events and guest experiences at Journeyman locations as needed, including occasional evenings and weekends. 
• Edit and retouch photography and perform video post-production to create polished, brand-appropriate assets. 
• Write and edit supporting marketing copy, including social captions, website content, email copy, product and event descriptions, and campaign messaging. 
• Develop shot lists, creative concepts, production schedules, and other pre-production materials. 
• Maintain and organize Journeyman’s photography and video asset library. 
• Proactively capture evergreen content to build a strong library of reusable brand assets. 
• Maintain consistency with established brand voice, visual identity, and creative standards. 

Measured By

Quality and consistency of creative output; timely completion of campaign assets; fulfillment of photography/video needs; growth of the usable content library; adherence to brand standards; and ability to consistently support established marketing priorities.

2. Content Distribution & Channel Management | 30%

Outcome: Deliver relevant, engaging content consistently across appropriate marketing channels while adapting creative and messaging to each audience and platform.

Responsibilities

• Maintain and execute Journeyman’s organic social media content calendar. 
• Schedule and publish approved content across social media platforms. 
• Write engaging, brand-appropriate captions and calls to action. 
• Adapt photography, video, copy, and creative formats to the requirements and audiences of individual platforms. 
• Coordinate content with product launches, events, distillery, restaurant, and brewery initiatives, seasonal campaigns, partnerships, and other marketing priorities. 
• Support website and email marketing initiatives by supplying appropriate written and visual content. 
• Update website content as assigned, including products, events, experiences, and promotional information. 
• Engage appropriately with Journeyman’s online community and coordinate responses requiring input from other departments. 
• Monitor platform trends, emerging content formats, and relevant cultural opportunities. 
• Identify opportunities to repurpose successful content across multiple channels. 

Measured By

Consistent and timely publishing; audience engagement; content reach; audience growth; adherence to the marketing calendar; quality and accuracy of published content; and effective utilization of content across channels.

3. Campaign & Content Coordination | 20%

Outcome: Ensure Journeyman’s upcoming campaigns, events, products, and experiences have the creative content necessary to be marketed effectively and on time.

Responsibilities

• Work with the Marketing Manager to translate campaign strategies and business priorities into actionable content plans. 
• Maintain visibility into upcoming product launches, events, promotions, partnerships, seasonal initiatives, and organizational priorities. 
• Identify photography, video, copy, and other content needs in advance of campaign deadlines. 
• Develop content plans, shot lists, schedules, and production timelines. 
• Coordinate access to locations, products, food and beverage, team members, talent, props, and other resources required for content production. 
• Collaborate with graphic designers to ensure photography, video, messaging, and design work cohesively across campaigns. 
• Coordinate with departments throughout Journeyman to gather accurate information and necessary assets. 
• Track assigned content projects, approvals, deadlines, and deliverables. 
• Support external photographers, videographers, agencies, influencers, media, and creative partners when additional resources are required. 
• Proactively identify stories and content opportunities across Journeyman rather than relying solely on assigned requests. 

Measured By

Campaign content delivered on time; fewer last-minute asset needs; accuracy and completeness of content; effective cross-departmental coordination; adherence to project timelines; and proactive identification of content opportunities.

4. Content Performance & Optimization | 10%

Outcome: Use performance insights to continually improve the effectiveness of Journeyman’s content.

Responsibilities

• Monitor organic content performance across primary digital channels. 
• Track agreed-upon KPIs including reach, engagement, video views, clicks, audience growth, and other relevant content metrics. 
• Identify high-performing topics, formats, creative approaches, and storytelling opportunities. 
• Provide regular observations and recommendations to the Marketing Manager. 
• Apply performance insights to future content creation and distribution. 
• Test new formats and creative approaches when appropriate. 
• Stay informed of changing platform behaviors, content trends, and best practices. 

Measured By

Regular reporting of agreed-upon content KPIs; demonstrated application of performance insights; improvement in content effectiveness; and thoughtful recommendations for future content.

Key Attributes

The ideal candidate demonstrates:

• Strong visual storytelling and creative instincts 
• Photography and videography expertise 
• Strong writing, editing, and proofreading skills 
• Understanding of brand storytelling and marketing 
• Excellent organization and time management 
• Ability to manage multiple priorities and deadlines 
• Initiative and a proactive approach to identifying content opportunities 
• Strong interpersonal and communication skills 
• Attention to detail 
• Adaptability in a fast-paced environment 
• Ability to work both independently and collaboratively 
• Curiosity and willingness to experiment with new content formats 
• Understanding of the customer experience 
• Genuine interest in hospitality, food and beverage, craft spirits, travel, events, and experiential brands 

Qualifications & Experience

• 2–4 years of professional experience in content creation, marketing, social media, photography, videography, communications, or a related field preferred. 
• Bachelor’s degree in Marketing, Communications, Photography, Film/Video, Journalism, or a related field preferred; equivalent professional experience and portfolio will also be considered. 
• Professional portfolio demonstrating photography and videography capabilities required. 
• Demonstrated experience producing commercial, lifestyle, hospitality, food and beverage, product, or event content preferred. 
• Strong photography skills, including composition, lighting, exposure, and image editing. 
• Strong videography skills, including filming, audio capture, lighting, sequencing, and post-production. 
• Experience producing vertical and short-form video for social media. 
• Proficiency with Adobe Lightroom and Photoshop or comparable professional editing software. 
• Proficiency with Premiere Pro, Final Cut Pro, DaVinci Resolve, or comparable video-editing software. 
• Strong copywriting, editing, and proofreading skills. 
• Working knowledge of major social media platforms and their respective content formats. 
• Experience with content scheduling and social media management platforms preferred. 
• Experience with WordPress or similar content management systems preferred. 
• Familiarity with email marketing platforms, digital analytics, and basic SEO principles preferred. 
• Basic graphic design knowledge is beneficial but not required. 

Position Requirements

• Ability and willingness to work regularly across Journeyman’s Three Oaks, Michigan and Valparaiso, Indiana locations. 
• Ability to work occasional evenings, weekends, and special events when content capture is required. 
• Ability to safely transport, set up, and operate photography, video, lighting, and audio equipment. 
• Comfortable working in active hospitality, production, restaurant, event, and outdoor environments. 
• Ability to independently manage shoots and content assignments while collaborating effectively with the broader marketing team. 

What Success Looks Like

The Content Marketing Coordinator ensures Journeyman has a consistent pipeline of compelling, original, on-brand content rather than constantly reacting to immediate content needs.

Success means upcoming campaigns are anticipated; shoots are planned before assets are needed; Journeyman’s products, people, places, and experiences are consistently documented; social channels remain active and relevant; content is repurposed effectively; and marketing initiatives have the visual and written assets necessary to launch successfully.