Senior Data Analyst

Senior Analyst, Omnichannel Data & AnalyticsMRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market.MRM Health is looking for a Senior Analyst, Omnichannel Data & Analytics to join our Marketing Science team (data transformation, data strategy, performance and analytics) within a healthcare-focused marketing agency, so familiarity with healthcare and pharmaceutical marketing is highly valuable. This role sits at the intersection of data analytics, audience science, marketing technology, and strategy, supporting clients in building and activating more connected, data-driven omnichannel experiences. The ideal candidate combines strong analytical and BI capabilities with a solid understanding of how data moves across a modern marketing ecosystem — from ingestion and identity resolution within a CDP to audience creation, activation across media and CRM channels, and performance measurement. This is not a purely technical or reporting-focused role. We are looking for someone who can connect data, technology, activation, and business objectives, translating complex datasets and platforms into actionable insights and strategic recommendations for our clients. The successful candidate should understand — or be able to quickly develop an understanding of — the specific challenges associated with healthcare data and omnichannel marketing, including:HCP and consumer/patient audiencesHealthcare-specific identifiers and data sourcesPrivacy, consent, and regulatory considerationsHCP engagement and prescribing journeysPaid and non-personal promotion channelsFirst-party and third-party healthcare dataMeasurement challenges within regulated environmentsThis role will work within an evolving modern marketing and data ecosystem that includes:Salesforce Data Cloud – CDP, identity resolution, unified profiles, segmentation, and audience activationSalesforce Marketing Cloud – CRM, marketing automation, personalizationGoogle Analytics 4 – digital behavioral analytics and measurementDatabricks – advanced analytics, data intelligence, and AIThe Trade Desk and other media platforms – audience activation and media measurementBI and data visualization tools – Looker, Tableau, PowerBISQL and analytical/modeling/data manipulation environments including PythonKey ResponsibilitiesOmnichannel Analytics & InsightsCDP, Data & Audience ScienceMedia & Activation AnalyticsBI & Advanced AnalyticsRequired Skills & Experience4+ years of experience in marketing analytics, customer analytics, digital analytics, BI, marketing technology, or related fields.Strong SQL skills and experience working with large and complex datasetsExperience with CDPs, customer data platforms, or audience management environmentsStrong understanding of data ingestion, data models, identity resolution, segmentation, and audience activation conceptsExperience in building ETL (Extract, Transform, Load) processesExperience analyzing digital marketing, CRM, customer, or media dataExperience with BI and data visualization toolsFamiliarity with digital analytics platforms such as Google AnalyticsExposure to predictive analytics, machine learning, or AI-driven marketing analyticsAbility to understand technical data flows and communicate effectively with fellow data practitioners and technology teamsStrong communication and storytelling skills, including the ability to present analytical findings to non-technical stakeholdersAbility to operate in a consulting or agency environment across multiple disciplines and stakeholders.Preferred QualificationsExperience with Salesforce Data Cloud, and/or Salesforce Marketing Cloud, Marketing Cloud PersonalizationExperience with Databricks or comparable cloud data and analytics platformsExperience with media activation platformsExperience in pharmaceutical, healthcare, or life sciences marketing and platforms like IQVIAUnderstanding of HCP and patient/consumer data ecosystemsExperience with audience analytics, customer segmentation, identity resolution, and omnichannel measurementExperience translating marketing use cases into data, technology, and measurement requirements.The salary range for this position is $80,000 to $90,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.