Graphic Designer

Job Description

Job Description

Job Summary

The Graphic Designer sits within the Design Team and produces packaging, e-commerce, and brand marketing assets for Unlockt Brands’ owned brands and its retail partner accounts. Working alongside the Graphic Design Lead, the role supports Heyhae’s monthly product launch cycle from packaging artwork through Shopify, Amazon, and social assets, and leads design of the Unlockt Brands corporate website renewal. The position ensures design output meets brand standards and retailer platform specifications across all sales channels.

Job Description / Essential Duties & Responsibilities

• Monthly Launch Asset Production — Shares the monthly product launch design cycle with the Graphic Design Lead, producing product thumbnails, swatch images, component imagery, title images, and A+ content for Shopify and Amazon.
• Website Renewal Design — Leads design of the Unlockt Brands corporate website renewal, from planning and information structure through wireframes and final page design in Figma.
• Product Photography Editing — Edits and retouches product, studio, and lifestyle photography in Adobe Photoshop and Lightroom for launch, PR, and retail partner use; attends in-house photoshoots to understand shot intent and reflect it in post-production.
• Social Media Content Design — Produces daily Instagram content thumbnails for Heyhae and designs thumbnails for the brand’s newly launched TikTok Shop.
• Retail Channel Asset Production — Adapts and produces digital assets to platform specifications for Target.com, Nordstrom, Ulta, and Amazon across the company’s K-beauty retail portfolio, supporting the retail team’s submission schedule.
• Brand Design Support — Produces website banners for Round Lab on request and provides overflow design support for other brands in the portfolio as team capacity requires.
• Digital Asset Management — Organizes product and marketing assets according to established naming conventions and folder structures, keeping shared cloud libraries current and accessible to the team.
• AI Tool Utilization — Applies AI tools to image generation, website planning, and routine production tasks to increase output capacity.
• Performs other duties as assigned.

Skills

• Advanced proficiency in Adobe Photoshop as the primary daily production tool, including photo retouching, compositing, and high-volume asset preparation.
• Proficiency in Adobe Lightroom for photo correction and batch processing.
• Proficiency in Adobe Illustrator for packaging artwork on supplied dielines and print-ready file preparation.
• Proficiency in Figma for web design, wireframing, and design collaboration with cross-functional partners.
• Color correction skills sufficient to hold tone and color consistent across images captured under differing shooting conditions.
• Practical fluency with AI creative tools (Claude, ChatGPT, Google Gemini, Adobe Firefly) for image generation and production support.
• Bilingual written and verbal communication in Korean and English.
• Strong organizational skills and attention to detail when working within high-volume, multi-brand asset libraries.
• Ability to manage concurrent deadlines across several brands and retail accounts without compromising brand consistency.

Knowledge

• Knowledge of retailer digital asset specifications and submission requirements for Target.com, Amazon, Nordstrom, and Ulta.
• Knowledge of brand guidelines and the ability to hold a consistent visual identity for Heyhae across packaging, e-commerce, and social channels.
• Knowledge of e-commerce merchandising practices, including product detail page structure, A+ content, listing imagery, and bundle presentation.
• Working knowledge of packaging production, including dielines, print specifications, and print-ready file preparation.
• Familiarity with the K-beauty product category and its positioning within the US retail market.

Qualifications

• Demonstrated ability to manage multiple design projects and brands simultaneously under recurring monthly launch deadlines.
• Portfolio demonstrating packaging, e-commerce, and digital marketing design work.
• Willingness to learn — able to pick up new sales channels, tools, and retailer requirements quickly and apply them in production.
• Ability to work independently while incorporating direction from design leads and cross-functional partners.
• Demonstrated ability to adapt a single creative concept across multiple channel formats and retailer specifications.

Education & Experience

• Bachelor’s degree in progress or completed, or equivalent practical experience.
• Hands-on design production experience in packaging, print, or digital marketing preferred.
• Prior experience producing assets for e-commerce or retail channels preferred.

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