Brand Manager

Brand Manager Opportunity At House Of Cheatham

House Of Cheatham is a company known for its commitment to excellence and innovation. We pride ourselves on creating a dynamic and inclusive workplace that fosters growth and collaboration. Join House Of Cheatham, the creator and manufacturer of beauty brands in the multi-cultural hair category, committed to delighting people across the globe. Our famous brands include Aunt Jackie's Curls and Coils, Africa's Best/Originals, Hollywood Beauty, Kuza brands and more.

Our brand is more than a product - it's an experience. We are looking for a Brand Manager who can champion our story, strengthen our market presence and create meaningful connections with our customers.

Responsibilities

Brand Strategy

• Brand position development and stewardship
• Brand visual identity development and stewardship
• Brand awareness tracking
• Brand Ambassador strategy and relationship management

Business Management

• Global brand performance analysis and KPI reporting
• Participate in annual global brand strategic planning and budget process
• Budget management
• Responsible for Trademark management, including trademark registration for new products and ongoing trademark renewals

Product Strategy & Management

• Responsible for developing 3-year product roadmap: collaborate with Innovation team to plan introduction of new innovation products, plan timing of label design / packaging updates, new size introductions, packets, ingredient updates, display development, bonus sizes
• SKU management / rationalization
• Responsible for global pricing strategy
• NPD Program Management
• Drive new product through the development process, ensuring all key milestones are achieved
• Monthly tracking and reporting of NPD sales performance
• Drive Innovation Launch
• On time delivery of the GTM Package
• Claims / USP identification
• Manage free goods
• Manage sample program
• Determine which products will have samples created and quantities
• Own the sample process, seeing it through from planning/forecasting to production completion
• Own approval of sample usage and responsible for tracking sample inventory

Brand Marketing

• Sponsorships and Donations
• Determine what sponsorship and donation opportunities the brand will participate in
• Manage budget
• Manage sponsorship and donation partner relationships
• Communicate sponsorship and donation activity via content calendar and drive comms opportunities with channel owners (make sure we talk about it to get the brand equity)

Retail / OTC Marketing

• Develop and project manage execution of global retail marketing programs
• Line review pitch deck development and presentation and drive mockup creation
• Global retailer events: investment strategy, footprint strategy
• Regular in-store visits to understand brand and product sets
• Drive development of OTC marketing materials to ensure brand alignment
• Trade publication advertising

Qualifications

· 5-10 years Marketing experience

· Bachelor's degree in marketing, Business Administration, or related field

· Former CPG experience preferred

· Beauty/ Multicultural experience preferred

· Ability to work in an ambiguous and dynamic work environment

· Able to roll up their sleeves and get the job done while processes are not clear or being revamped

· Demonstrates excellence in communication, analytical and project management

· Excellent presentation skills and proficiency in PowerPoint/ Office Suite

· Can effectively build relationships and influence senior levels in the organization across regions and functions

· Drive for results, able to influence and accomplish tasks through formal and informal channels