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Paid search specialist in gaming e-commerce

Overgear

Описание Overgear is an e-commerce platform for in-game currencies and services, including boosting and coaching, serving users in the US and EU. Задачи Own Google Ads and Microsoft Ads end-to-end across Search, Shopping, Performance Max, Display, and YouTube Build and execute a paid search strategy aligned with business goals Optimize bidding, budgets, and account structure against ROAS, CPA, and revenue, using weekly performance data Conduct keyword research, semantic expansion, and negative-keyword management Launch and scale A/B tests across ads, creatives, audiences, and bidding strategies Analyze GA4, auction insights, and market data to identify next steps Grow e-commerce campaigns through product feeds, remarketing, and full-funnel paid growth Own creative quality control and ensure correct ad rendering across formats Scale campaigns across US and EU markets Требования 5-8 Years of current hands-on experience with Google Ads and Microsoft Ads Track record managing large international accounts with substantial budgets and measurable outcomes Practical experience with US and EU markets 5+ Years working on e-commerce products with revenue accountability Deep expertise across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube Experience with smart bidding (tROAS, tCPA, value-based bidding), auction insights, Quality Score optimization, and budget pacing Proficiency in Google Ads Editor, Microsoft Ads Editor, and Excel/Sheets Strong understanding of auction mechanics, ad rank, bidding models, and market dynamics Advanced GA4 skills, including funnels, attribution, and e-commerce, and ability to conduct independent analysis Focus on business KPIs: revenue, ROAS, CPA, and LTV, not just CTR and CPC Proven experience launching and scaling A/B tests across ads, creatives, audiences, and bidding Remarketing and creative-ops experience English at Upper-Intermediate level or higher Будет плюсом: gaming or gamedev experience, web and app marketing background, cross-channel paid media fluency, working knowledge of BI reporting, active Google Ads or Google Analytics certifications Условия Salary is paid in EUR / USD / RUB / USDT #J-18808-Ljbffr Overgear

Vacancy posted 1 day ago
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