Digital Marketing Manager

Essential Duties and Responsibilities

Accountabilities

1. Provide digital leadership and subject matter expertise in the implementation and ongoing management of new


marketing technologies and platforms (including Adobe Experience Manager, Adobe Analytics and Adobe


Express). Lead digital-first operational marketing delivery, including channels, automated journeys, workflows


and A/B testing, aligned to contract requirements, budgets and outcomes.

2. Manage digital performance measurement and optimisation of new technologies, implementing robust tracking


(e.g. pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide clear,


evidence-based recommendations to increase effectiveness and efficiency.

3. Manage analytics, tracking and data governance, overseeing platforms such as Google Analytics, Tag


Manager and Search Console, ensuring compliance with GDPR, consent and regulatory requirements while


proactively identifying risks, issues and improvement opportunities.

4. Manage and continually optimise customer-facing digital channels, including websites, case management,


marketing automation platforms, ensuring strong UX, SEO and AIO performance, accessibility, compliance and


conversion-focused end-to-end journeys across all touchpoints.

5. Use demographic insight and research to enable targeted and personalised activity across digital channels and


relevant offline activity, creating fit-for-purpose creative assets using Adobe Express.

6. Work in close partnership with operational teams and key stakeholders, translating contractual and operational


requirements into effective, cost-efficient digital and creative solutions. Provide clear performance reporting


and upskill operational teams to enable increasing self-sufficiency where appropriate.

7. Lead, develop and motivate a multidisciplinary team of digital and creative professionals, driving continuous


improvement through innovation, data-led decision-making and best practice adoption

Key Internal Stakeholders & Relationships

• Operational Leadership Teams
• Policy and Strategic Engagement, and Integrated Communication Teams
• Global Tech teams and Comms and Marketing teams
• Digital, Developer, Data Protection and ISO teams

Key External Stakeholders & Relationships

• Technology and Martech providers (Adobe, Meta, Google,
• Hubspot etc
• Agencies
• Chartered Institute for Marketing (CIM)

Qualifications & Experience

Essential

• Significant, hands-on experience implementing, owning and scaling Adobe Experience products


and platforms (including AEM, Adobe Analytics and Adobe Express), with a strong track record


of integrating new digital technologies into organisations and operational environments.

• Demonstrable end-to-end ownership of digital performance, including multi-channel campaign


delivery, marketing automation, targeting and optimisation, with clear accountability for


outcomes, ROI and ROAS.

• Advanced digital analytics and optimisation capability, using tools such as Adobe Analytics

(UTM), Google Tag Manager and robust campaign tracking to drive evidence-based


decision-making and continuous improvement.

• Strong experience managing and optimising customer-facing digital channels and journeys,


including lead-generation and service journeys, with a clear focus on UX, accessibility,


SEO/AIO, compliance and conversion.

• Solid experience owning, integrating and evolving MarTech ecosystems, including CRM/CDP,


marketing automation and paid media platforms, working effectively with IT, data teams and


external suppliers to implement and embed new technologies.

• Proven experience designing and delivering digital-first marketing strategies and roadmaps,


translating organisational, contractual and operational needs into prioritised activity aligned to


defined objectives, budgets and measurable outcomes.

• Demonstrated leadership of digital and creative specialists, including upskilling, building


capability, embedding best practice and raising organisational digital maturity, alongside a


strong working knowledge of GDPR, consent management and digital governance in regulated


or commissioned environments.

Desirable

• Experience with A/B testing and behavioural insight to improve performance and efficiency.

• Experience supporting contract mobilisations, brand governance or bid activity


Maximus Competencies

• Embraces Respect | Partners Effectively: | Creates Innovative Solutions | Focuses on the


Customer | Demonstrates Compassion. | Takes Responsibility & Acts with Integrity

Individual competencies

• Strategic Business Acumen, Exceptional Communication, Data-Driven Decision Making,


• Growth-Orientated Mindsets, Solution focused, Detail-Oriented, Proactive and Agile

Execution: Results Drivel, Adaptive Leadership, Learning Agility, Emotionally Intelligent Leadership

Travel Requirements

• Minimal business travel requirements for this role

EEO Statement


• MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post. • We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long-term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. • Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.


Minimum Salary


£


45,000.00


Maximum Salary


£


52,000.00