Admissions Counselor/Territory Coordinator

Bethune-Cookman University

Job Title: Admissions Counselor/Territory Coordinator

Reporting Structure: Director of Recruitment and Student Outreach

Division: Division of Enrollment Management

Job Summary: T he position reports to the Director of Recruitment and Student Outreach. Under general direction, is responsible for identifying, recruiting, admitting, and enrolling academically qualified traditional or non-traditional students in target markets in accordance with the philosophy of the University; keeps contact with students, parents, and understands and has sensitivity to the needs of all students; performs duties in accordance with the values of Bethune-Cookman University.


Duties/Responsibilities:

• Establishes and maintains an informational, active communication system with either traditional high school or college students, parents and counselors, transfer students or non-traditional degree-seeking adults; counsels student applicants concerning admission, financial aid, career planning, and housing options, if applicable.
• Identifies, recruits, and enrolls prospective students in a designated market; manages a recruitment territory; develops recruitment strategies; plans and arranges all phases of regional and local travel; conducts office-based contact by mail and phone with students, and parents if applicable.
• Reads, interprets, and evaluates students' academic credentials and makes admission/denial decisions; assists with scholarship appropriation.
• Participates as an active member of the recruitment team; assists with special programs and research projects; participates in the development and implementation of enrollment strategies.
• Communicates with applicants by email, phone, social media, and in-person from prospect to enrollment.
• Assist in entering new student applications into the University's student database, if applicable.
• Develops a network of alumni by identifying and training successful alumni willing to help recruit students, coordinating the network's activities.
• Evaluates recruitment techniques by determining the effectiveness of each recruitment technique used by admissions, discerning the appeal of admissions literature, and defining the expectations of the University to be instilled in incoming students by the admissions staff.
• Recruit students by visiting high schools, attending college nights, visiting community colleges, and technological institutions.
• Welcomes prospective students by processing paperwork; interviewing applicants; arranging and conducting campus tours; conducting follow-up activities such as letter writing, phone-calling campaigns, social media, blog, and internet.
• Performs other duties as assigned.

Required Skills/Abilities:

• Strong communication and interpersonal skills.
• Computer-literate with knowledge of the Microsoft Office Suite.
• Must be able to understand and interpret reporting.

Education and Experience:

• Bachelor's Degree and 2-5 years of related experience.

Preferred Skills, Experience, and Education:

• Familiarity with Jenzabar and PowerFaids

Physical Requirements:

• Requires some physical effort, i.e., some standing and walking, frequent light lifting (5-15 lbs.); and manual dexterity in the operation of office equipment; extensive periods of time at a keyboard; occasional hours outside the normal University schedule; and extensive travel.

The University does not discriminate on the basis of race, color, national and ethnic origin, sex, retaliation, marital status, religion or disability, or any other applicable local, state or federal regulation. Inquiries regarding provisions for persons with disabilities, equal employment opportunity and Title IX matters should be directed to the Office of Human Resources at View phone number on click.appcast.io.

The university reserves the right to modify job descriptions at any time in its' attempts to improve the operations of the university.