Senior Manager, Market Access Marketing

Senior Manager, Market Access Marketing

The Senior Manager, Market Access Marketing is accountable for executing payer and reimbursement marketing activities to support brand objectives across the Biogen portfolio. In this role, the individual serves as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of optimizing the access & reimbursement process in collaboration with the access strategy teams.

What You'll Do

• Lead the creation of market access payer and reimbursement marketing initiatives for therapies across the Biogen portfolio and manage execution of these materials via our vendor agency of record; manage budgets, timelines, logistics, etc.
• Own the medical, legal, and regulatory materials review process to ensure fulfillment and execution of projects and tactics within budget, in a timely manner, and with strong messaging
• Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams at SM level
• Establish value narrative in collaboration with Access Strategy teams and execute multichannel campaign to deliver it; support the building of messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
• Support the rollout of access and reimbursement strategies/frameworks to field teams, including account director, field sales and field reimbursement teams
• Support annual brand planning from a Market Access and Reimbursement perspective, in collaboration with access strategy teams and brand teams

Who You Are

You love working collaboratively across the business to design and execute solutions to complex business challenges. You are a strong communicator who can craft a meaningful story and deliver it in a compelling way. You are detail-oriented and thrive in a fast-paced environment where you are accountable for decision-making and results. You are process oriented and adept at the operations involved with bringing tactics through medical, legal, regulatory review. You escalate issues when necessary and in a timely manner to ensure deliverables are met on time and with high quality.

Required Skills

• Bachelor's degree, MBA preferred
• 5+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers
• Strong understanding of health care delivery and payment/insurance systems in the US
• Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
• Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
• Experience managing multiple demands and priorities on time and under business constraints
• Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy

Preferred Skills

• Veeva Vault experience
• Familiarity with FDA marketing guidelines for pharmaceutical products

Job Level: Management

Additional Information

The base compensation range for this role is: $147,000.00-$197,000.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.