Copywriter

Copywriter

We are Farmers – where ambition meets opportunity. At Farmers, we're not just known for unforgettable jingle – we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal – it's a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you'll find more than a job – you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Ready to make your mark? Discover our vibrant culture and explore career opportunities at

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Copywriter is responsible for concepting, writing, and editing direct-response and marketing copy across multiple formats, including ads, email, direct mail, landing pages, social media, websites, and sales materials. This role supports both B2C and B2B initiatives, partnering closely with designers and cross-functional teams to develop effective, on-brand campaigns that meet client goals. This position contributes to creative concepting, ensures adherence to brand voice and legal guidelines, and brings strong familiarity with digital media and advertising. Analyzes performance metrics and support testing to optimize creative effectiveness and capture actionable learnings.

Essential Job Functions

• Consult with clients and internal stakeholders to scope content needs and clarify business objectives across B2C, B2B, and B2B2C/agent audiences.
• Write, edit, and fact-check marketing and advertising copy across channels, ensuring accuracy, legal compliance, and adherence to brand or agent voice guidelines.
• Analyze campaign and business performance reports to optimize creative effectiveness and inform future copy approaches.
• Collaborate closely with designers and broader agency teams on ideation, concept development, and execution of integrated campaigns.
• Support digital testing initiatives, applying learnings from performance data to continuously improve messaging and results.
• Provide timely status updates and maintain clear, proactive communication with clients and internal partners to ensure alignment and successful delivery.

Education Requirements

High School Diploma or equivalent required. Bachelors degree in relevant field preferred.

Experience Requirements

5+ years' experience creating performance advertising and marketing copy for an agency, media company, or national brand. Experience and successful track record of collaborating in cross-functional organizations and within creative teams (designers, agencies). A portfolio demonstrating your skills in direct response marketing and advertising copywriting is required.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location.

o CA Only: $81,375 - $137,940

o CO Only: $76,275 - $119,350

o HI/IL/MN/VT Only: $76,275 - $127,490

o MA Only: $76,275 - $127,490

o MD Only: $76,275 - $127,490

o DC/NJ/NY/OH Only: $76,275 - $137,940

o Albany County, NY/Cleveland, OH: $81,375 - $119,350

o WA Only: $80,168 - $144,875

Bonus Opportunity (based on Company and Individual Performance)

401(k)

Medical

Dental

Vision

Health Savings and Flexible Spending Accounts

Life Insurance

Paid Time Off

Paid Parental Leave

Tuition Assistance

For more information, review "What we offer" on