Creator Strategist

Job Description

Creator Strategist

Return On Creators (RoC) | Remote — United States | Full-Time

Salary: $60,000 annually (base)

Return On Creators (RoC) is The Creator Company.

We help consumer brands build, manage, and grow high-performing creator programs that generate measurable business results.

Our roots are in creator culture, and our work connects creative instinct, meaningful creator relationships, and measurable commercial performance.

We're building a team of people who understand creators, recognize great content, and know how to turn creative opportunities into real business results.

We're hiring a Creator Strategist to lead creator relationships, creative strategy, and content performance across a portfolio of approximately five consumer brands.

This is a hands-on, creator-facing role for someone who genuinely understands TikTok, creator culture, and what makes content work.

You'll build relationships with creators, identify winning content opportunities, develop creative concepts and briefs, and help creators produce better-performing content.

We aren't looking for someone who simply coordinates influencer deliverables or sends generic outreach messages.

We want someone with strong creative instincts who can recognize opportunities, build authentic relationships, and translate content performance into smarter strategies.

Creator Relationships & Development

• Build and maintain strong relationships with high-potential and established creators.
• Communicate directly with creators to provide feedback, creative direction, and support.
• Develop programs that encourage creators to produce more and better content.
• Identify opportunities for ongoing collaborations, retainers, and performance incentives.
• Help strengthen RoC's broader network of creator relationships.

Creative Strategy & Content

• Develop creator content concepts, hooks, talking points, and creative briefs.
• Identify winning video formats, emerging trends, and content opportunities.
• Review creator videos and provide actionable feedback to improve performance.
• Translate brand messaging and product benefits into compelling creator content.
• Help creators succeed while respecting their individual creative styles and voices.

Performance & Optimization

• Analyze creator content performance, engagement, and attributable sales.
• Identify what makes specific creators, videos, and creative concepts successful.
• Recommend new content directions based on performance insights.
• Collaborate with the broader team to improve creator productivity, repeat content, and return on creator investment.

Brand & Team Collaboration

• Lead creator strategy and relationships across approximately five consumer brands.
• Collaborate with account leadership and operational teams on campaign priorities.
• Participate in relevant client conversations to present creative recommendations and creator insights.
• Bring proactive ideas to improve creator programs and client results.
  

• Experience in influencer marketing, creator partnerships, social media strategy, content strategy, or a related field.
• Deep familiarity with TikTok, creator culture, and short-form video.
• Strong creative instincts and an understanding of what makes content engaging and effective.
• Excellent communication and relationship-building skills.
• Ability to provide meaningful creative feedback and turn ideas into actionable briefs.
• Comfortable interpreting performance data and using it to improve content strategy.
• Highly organized, proactive, and capable of managing multiple brand priorities.
• Entrepreneurial mindset with a willingness to experiment, learn, and take ownership.

Bonus Points

• Experience with TikTok Shop affiliates or creator-driven commerce.
• Existing relationships with content creators.
• Experience managing paid creator partnerships or influencer campaigns.
• Familiarity with Meta creator advertising, performance creative, or UGC programs.
• Experience working directly with consumer brands in beauty, wellness, lifestyle, or CPG.

We're building something different from a traditional influencer marketing agency.

We believe creators are people, not inventory. We value their creativity, relationships, and ability to shape how consumers discover and buy products.

You'll have the opportunity to work closely with talented creators, shape the content strategies of growing consumer brands, and contribute directly to measurable business outcomes.

We're a fast-moving, entrepreneurial team that values initiative, creative thinking, ownership, and great relationships.

Compensation & Benefits

• $60,000 annual base salary
• $80k-$100k Target Full Comp
• Remote, United States-based position
• Health insurance and 401(k) benefits for eligible employees
• Opportunities for professional growth and increased responsibility
  

Apply directly through LinkedIn.

Return On Creators is an equal opportunity employer. We consider qualified applicants without regard to protected characteristics under applicable law.

Applicants requiring reasonable accommodations during the hiring process may contact View email address on ziprecruiter.com.