Senior Director, Media Analytics & Strategy

Role Description

The Senior Director, Analytics leads the day-to-day planning, execution, and delivery of analytics across client engagements and internal initiatives. This role carries a strong emphasis on hands-on rigor, team leadership, and translating complex data into clear business intelligence that drives measurable outcomes for clients.

The Senior Director is responsible for the quality, consistency, and strategic value of analytics outputs. This includes:

• Reporting and dashboards
• Advanced measurement approaches
• Data management
• Performance optimization across channels and platforms

This role also plays a critical part in strengthening the organization’s application of AI, automation, and emerging analytics tools to improve speed, insight quality, and scalability within team workflows.

Qualifications

• 10+ years of experience in media analytics, marketing analytics, data strategy, customer intelligence, business intelligence, or a related discipline.
• Experience leading analytics within a marketing agency, consulting firm, media organization, or complex enterprise marketing environment.
• 3+ years of experience directly leading, mentoring, and developing analytics teams.
• Deep understanding of the media and marketing ecosystem, including measurement, attribution, experimentation, optimization, audience strategy, and cross-channel performance.
• Demonstrated experience advising executive stakeholders and presenting analytics, measurement strategies, and business recommendations to senior client leadership.
• Strong experience across several advanced measurement disciplines, including Marketing Mix Modeling, Multi-Touch Attribution, incrementality testing, experimentation, media effectiveness, digital analytics, customer analytics, retail media analytics, or audience measurement.
• Hands-on experience with business intelligence, analytics, reporting, and data visualization tools such as Tableau, Power BI, Looker, Salesforce Marketing Cloud Intelligence, or similar platforms.
• Working knowledge of SQL and experience with Python, R, or comparable analytical programming tools.
• Familiarity with modern cloud data environments and platforms such as Snowflake, Databricks, BigQuery, Redshift, or similar technologies.
• Working knowledge of data warehousing, data integration, automation, data modeling, and analytics infrastructure.
• Demonstrated experience applying or partnering on predictive analytics, machine learning, generative AI, and AI-enabled marketing or analytics solutions.
• Strong analytical judgment with the ability to evaluate data quality, understand methodological trade-offs, and move from analysis to action.
• Executive presence with the ability to communicate clearly, influence decisions, and build credibility with clients, team members, and senior internal stakeholders.
• Excellent written and verbal communication skills, including experience developing executive-level narratives, strategic presentations, and client recommendations.
• Comfort operating in a hands-on capacity, including direct engagement with data, dashboards, reporting platforms, analytical methodologies, and client deliverables when needed.
• A consultative mindset with the ability to connect analytical findings to client strategy, media investment, customer behavior, commercial outcomes, and organizational growth.
• The ability to balance innovation, speed, scalability, and experimentation with appropriate standards for accuracy, governance, privacy, and analytical rigor.

Requirements

• Lead analytics planning, prioritization, and day-to-day resource allocation across a portfolio of enterprise client accounts and internal initiatives.
• Stay closely involved in execution to ensure analytics deliverables are accurate, consistent, strategically relevant, and aligned with client business objectives.
• Serve as a primary client-facing analytics leader within account teams, building trusted advisor relationships with senior marketing leaders and executive stakeholders.
• Translate complex media, marketing, customer, and performance data into clear recommendations that connect directly to business outcomes.
• Develop measurement strategies and analytics roadmaps that align media investment with broader organizational priorities and growth objectives.
• Partner with client stakeholders to define KPIs, measurement plans, success metrics, and performance frameworks across paid, owned, earned, and retail media.
• Review and approve dashboards, analyses, presentations, and strategic recommendations to ensure quality, clarity, and relevance for executive audiences.
• Partner with media planning, activation, strategy, and client services teams to ensure analytics informs investment decisions, campaign planning, and ongoing optimization.
• Present analytical findings and recommendations to C-suite executives, senior marketing leaders, and other key client stakeholders.

Benefits

• The hiring range for this role is $135,000 - $160,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors.

Company Description

At Fusion92, we believe great work happens when friction is removed and people are trusted to lead. Our culture is grounded in values that show up in our work, our decisions and our teams:

• Curious – We challenge assumptions and ask better questions
• Fearless – We take smart risks and lead through change
• Team-Focused – We win together across disciplines and time zones
• Leaders at Every Level – Ownership and initiative matter more than titles