Content Writer

The Writer is responsible for developing high-quality content across an integrated partner communications program, including executive thought leadership, social media, blogs, product and partner announcements, event-related content, and supporting campaign materials.

The ideal candidate combines strong writing and storytelling skills with an understanding of GTM strategy, enterprise technology, and partner ecosystems. This person should be able to take complex business, technical, and partner topics and turn them into clear, compelling content tailored to different audiences and channels.

The Writer will work closely with Odigo's content strategy, account, design, and project management teams, as well as client executives and subject matter experts, to create content that supports broader business and GTM priorities.

Key Responsibilities

Content Development

• Write and edit executive thought leadership, LinkedIn posts, partner-page social content, blogs, launch communications, event content, and other campaign materials.
• Translate complex technology, business, and partner topics into clear, engaging narratives for executive, partner, and customer audiences.
• Develop content from a variety of inputs, including briefs, interviews, presentations, research, product information, transcripts, and existing source materials.
• Adapt content for different formats and channels while maintaining consistency in messaging and narrative.
• Develop supporting social content to extend the reach and lifecycle of long-form content.
• Work within established editorial calendars and production timelines while managing multiple assignments at once.

Executive Thought Leadership & Voice

• Interview executives and subject matter experts to capture perspectives, insights, stories, and points of view.
• Write in distinct executive voices while maintaining consistency with broader organizational messaging.
• Develop and use executive voice profiles to ensure content sounds authentic to each individual rather than generic corporate communications.
• Help executives translate their expertise into relevant thought leadership tied to market trends, customer priorities, partner opportunities, and company initiatives.
• Incorporate feedback while protecting the intended voice, message, and narrative of the content.

GTM & Partner Ecosystem Content

• Develop content that supports GTM initiatives, partner programs, launches, campaigns, industry events, and ecosystem priorities.
• Understand how technology organizations work across hyperscaler, channel, alliance, ISV, services, and partner ecosystems, and reflect those relationships accurately in content.
• Connect individual content pieces to broader GTM objectives rather than treating deliverables as standalone assets.
• Collaborate with content strategists to translate messaging frameworks, content pillars, campaign strategies, and GTM priorities into compelling written content.
• Identify opportunities to connect product and technology stories to customer outcomes, partner value, and broader market conversations.

Launch & Rapid-Turn Content

• Produce high-quality content against accelerated timelines for launches, announcements, events, and emerging priorities.
• Quickly synthesize SME interviews, technical materials, messaging documents, and supporting research into usable narratives.
• Work collaboratively with editors, designers, and project managers to move content through review and approval efficiently.
• Incorporate consolidated client and stakeholder feedback quickly while maintaining editorial quality.

Editorial Quality & Collaboration

• Ensure content is clear, accurate, audience appropriate, and aligned with established messaging and voice.
• Participate in editorial planning and contribute ideas based on market, partner, customer, and technology trends.
• Collaborate with designers to ensure written and visual storytelling work together effectively.
• Work closely with project managers to meet deadlines and proactively flag missing information, dependencies, or risks.
• Incorporate feedback from multiple stakeholders while maintaining a strong and cohesive narrative.
• Follow established editorial, brand, terminology, and style guidelines.

Qualifications

• 4+ years of professional writing, content marketing, communications, journalism, or related experience.
• Strong portfolio demonstrating experience across multiple formats, particularly executive thought leadership, blogs, social content, and B2B technology content.
• Experience writing for senior executives and adapting content to distinct individual voices.
• Experience writing about enterprise technology, cloud, AI, SaaS, cybersecurity, data, or other complex technology topics.
• Experience supporting GTM strategy, partner marketing, channel programs, alliances, or partner ecosystem initiatives.
• Understanding of technology partner ecosystems and how companies work across co-sell, co-market, channel, alliance, and broader ecosystem motions.
• Familiarity with hyperscaler ecosystems and enterprise technology environments is strongly preferred.
• Ability to interview executives and SMEs and quickly translate conversations into polished content.
• Strong research skills and ability to learn unfamiliar technology and business topics quickly.
• Ability to manage multiple assignments simultaneously and deliver against tight timelines.
• Strong editing, proofreading, and attention to detail.