Manager, Digital Growth - Lifecycle

About the Role This role is the strategic owner of the fan lifecycle marketing program for Red Bull New York and Sports Illustrated Stadium's third-party events. It sits at the intersection of CRM strategy, fan growth, content personalisation, and ticket sales, with a primary focus on email and SMS. The position is responsible for growing the fan database and developing audience journeys, copy, and design briefs to deliver relevant messages that maximise revenue impact. It is both strategic and hands-on, requiring deep consideration of the fan experience, data and testing, copywriting and design, and cross-functional partnership to help fans enter, move through, and progress within the lifecycle ecosystem. Key Responsibilities Manage the organisation's lifecycle marketing strategy across email, SMS, and other owned channels, aligning fan journeys and communications with ticket sales, retention, engagement, and revenue priorities. Develop audience segmentation and targeting strategies based on fan behaviour, purchase history, engagement, interests, geography, lifecycle stage, and other relevant signals. Manage campaign creation across copywriting, design briefs, and builds in Salesforce Marketing Cloud and Attentive. Lead the email marketing program in Salesforce Marketing Cloud, determining the audience, objective, offer, message, timing, cadence, call-to-action, and journey to maximise unique clicks, conversions, revenue, and downstream fan engagement. Develop and optimise automated fan journeys, including welcome, nurture, conversion, post-purchase, re‑engagement, and retention programs. Manage fan database growth strategy and partner cross-functionally to embed list‑growth opportunities in the fan experience, including matchday signage, concourse activations, stadium touchpoints, and digital experiences. Establish testing and optimisation roadmaps across subject lines, creative, offers, calls‑to‑action, send times, segmentation, cadence, and journey structure. Analyse campaign and audience performance, including unique clicks, conversion rates, revenue, purchase behaviour, unsubscribe rates, list growth, and incremental impact And build measurement frameworks and reporting that connect campaign engagement to ticket purchases and broader business outcomes. Manage SMS strategy and execution in Attentive, developing segmentation, messaging, cadence, and use cases across the fan lifecycle. Build scalable lifecycle infrastructure, including campaign calendars, audience frameworks, journey maps, testing plans, reporting templates, and CRM playbooks. Required Experience & Qualifications Strong understanding of how to build thoughtful, data‑driven fan journeys across acquisition, engagement, conversion, retention, and re‑engagement. Ability to translate fan behaviour, purchase history, engagement, and lifecycle stage into meaningful audience segments and highly relevant communications. Strong understanding of email strategy, creative, deliverability, cadence, testing, and performance optimisation. Focus on driving measurable outcomes, especially unique clicks, conversions, revenue, and downstream ticket purchases, rather than vanity metrics. Comfortable developing hypotheses, testing messaging, offers, audiences, creative, cadence, and send times, then using results to continuously improve performance. Confident working with campaign and audience data, identifying insights, and turning performance results into clear recommendations and actions. Strong communicator able to work effectively with Ticketing, Groups, Membership, Creative, Content, Partnerships, and other teams to translate business objectives into effective lifecycle campaigns. Able to think strategically at a high level about lifecycle strategy while also getting into the details of audience segmentation, email copywriting, journey builds, and reporting. Preferred Skills Experience with Salesforce Marketing Cloud is strongly preferred. Familiarity with SMS marketing and platforms such as Attentive is preferred but not required. #J-18808-Ljbffr Global Sports Jobs Limited