Digital Marketing Director

Digital Marketing Manager

Manage paid marketing channels (Google Ads, Bing Ads, LinkedIn Ads) to optimize campaign structure and strategy to drive conversions and ROI. Design and execute experiments to test paid strategies. Build new campaigns for product lines, applications, and marketing channels where the company isn’t currently using paid marketing.

Lead content creation process. Work with internal and external resources to create technical content that informs and engages customers to drive lead generation, as well as builds customer trust to drive conversion. Targeted landing pages built around specific applications and customer personas. Testimonials and case studies highlighting successful projects. Informative blog and video content to help with troubleshooting.

Manage all aspects of the company website with a focus on SEO, U/X, and brand consistency. Identify opportunities to improve website U/X and leverage external resources, where appropriate, to execute more technically intensive website initiatives. Work with Owner/CEO and third parties to refine company brand identity and ensure consistency across various marketing initiatives and customer touchpoints.

Establish and track KPIs, improve and automate attribution models, and provide actionable marketing insights to management. Establish key marketing metrics related to website and lead generation performance. Improve and automate attribution process to improve quality of data related to KPIs. Review KPIs with company management and provide actionable insights related to marketing strategy, budget allocation, and broader potential opportunities around product/market.

Required Experience

Well-rounded background in inbound and digital marketing. Experience working with paid ad platforms including Google, Bing, and LinkedIn. Tactical experience running campaigns within these platforms including developing, testing, implementing, and measuring performance of different strategies. SEO Experience. Understanding of core SEO concepts and how they apply to technical B2B industries. Tactical experience using SEO tools including Google Analytics and other 3rd party SEO tools to glean actionable marketing insights. Wordpress Experience. Candidate is not expected to have dev experience – however, it is expected that candidate has experience working within an already developed Wordpress site. Understanding of website design and U/X principles.