Senior Developer Advocate

Senior Developer Advocate

Remote, Canada; Remote, United States

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

* Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

As a Senior Developer Advocate at GitLab, you'll help technical audiences understand and use our intelligent orchestration platform where teams and their AI agents ship secure software faster. You'll go deep on the product, especially GitLab Duo Agent Platform and our newer capabilities, and continuously discover real-world workflows that teams care about. You'll turn that hands-on knowledge into demos, blog posts, videos, and presentations, and bring what you learn from customers and the developer community back to GitLab.

This role focuses on showing the product in action and building relationships with customers and the community. You'll help cover events and work across U.S. and Canadian time zones.

What you'll do

• Deeply understand GitLab's platform, especially our AI agent capabilities, and continuously find productive, real-world use cases worth showing.
• Create product content, including videos, blog posts, presentations, and social clips that show key use cases for GitLab in the user interface and terminal.
• Produce video content end to end: script, record, and edit product walkthroughs and demos, and collaborate with GitLab's video team on longer or higher-production pieces.
• Deliver product demos and participate in analyst briefings.
• Engage with customers through webinars, customer meetings, and other conversations.
• Participate in the developer community by engaging on the GitLab forum and Discord, following the conversations happening on social platforms, in newsletters, and at events, and making sure GitLab has a voice in the ones that matter.
• Answer technical questions that come through the sales team, and partner with support, sales, and product on developer-facing educational content.
• Use hands-on product experience to share feedback with product teams and test new features.
• Contribute to technical research and analysis of the developer tools landscape.
• Travel requirement up to 20% for events and customer meetings.

What you'll bring

• Hands-on technical experience. You understand how software gets built, with a focus on everything that happens after code is written, and can talk about it credibly with engineers.
• Understanding of artificial intelligence and its use in software development, from coding all the way to production. You have built and operated agentic systems and infrastructure.
• The ability to explain technical products clearly. You can demo a product, record a walkthrough, or speak at a conference without it feeling forced.
• Fluency in developer social platforms. You know what's interesting to the people we're trying to reach and can participate in the conversation with credibility.
• Curiosity and self-direction. You're already finding the next thing worth talking about, following the right people, and noticing opportunities.
• Experience engaging with customers, developers, or technical communities.
• Ability to work independently and collaborate across sales, engineering, product, and other teams.

About the team

The Developer Advocacy team creates content that shows GitLab in use, engages with customers and the developer community, and brings hands-on product feedback to GitLab teams. The team also contributes technical research and analysis, while partnering with other groups to share its findings.