Senior Marketing Strategy & Planning Manager

EXCELLENT PAY AND BENEFITS!

Be a part of one of the most successful financial institutions in the country!!


Star One Credit Union is one of Silicon Valley's largest, member-owned financial institutions. Star One offers financial services to more than 129,000 members worldwide. With assets over $9 billion, Star One is ranked 19th in total assets among over 4,900 credit unions nationally. For ten years in a row, Star One has been ranked #1 by America's Credit Unions for providing the highest direct financial benefit to the members we serve.

We offer AMAZING BENEFITS that help keep our employees healthy and shining bright!!!

• 401(k) Plan, Match, and Profit Sharing
• Annual Wellness Benefit
• Education Assistance
• Employee Loan Discounts
• Medical, Dental, and Vision (Effective date of hire)
• Paid Holidays
• Paid Time Off Program
• Staff Incentive Variable Pay (Bonus)

Job Title: Senior Marketing Strategy & Planning Manager

Hours : Normal business hours.


Salary Range : $157,900 to $249,600, which is base pay with a 12% discretionary bonus structure. Compensation will be based on candidate qualifications.

Job Scope/Duties:

• Develops and owns integrated marketing strategies aligned to business objectives, including loan growth, product adoption, and member retention goals.
• Creates cohesive, multi-channel marketing plans using the most effective mix of channels, such as digital display, social media, email, in-branch, direct mail, out-of-home, television, and other appropriate tactics.
• Partners with business stakeholders to shift marketing discussions from tactical requests to outcome-based strategies, defining success measures and recommending the most effective path forward.
• Collaborates with cross-functional teams, including product, branch, digital banking, and business development, to understand priorities and provide strategic marketing consultation.
• Works closely with creative, analytics, and external vendor partners to execute campaigns and evaluate performance.
• Establishes and maintains core marketing infrastructure, including campaign calendars, integrated planning processes, performance reporting, and measurement frameworks.
• Conducts market research, competitive analysis, and member insight analysis to inform strategy and identify opportunities.
• Ensures all marketing initiatives align with brand standards, compliance requirements, and organizational priorities.

Experience/Minimum Education Requirements:

• Requires ten (10) years of directly related marketing and digital marketing experience, preferably in the financial services industry.
• Minimum of eight (8) years of leadership experience.
• Bachelor's degree in Marketing, Communications or relevant field required
• Master's degree preferred.

Knowledge/Skills/Abilities

• Strong knowledge of integrated planning and execution, including development of campaign plans, creative briefs, timelines, and coordinated go-to-market activities across teams and channels.
• Proven ability to influence without direct authority and effectively lead cross-functional stakeholders, agency partners, and external vendors through collaboration, trust, and accountability.
• Strong analytical and measurement skills, with the ability to interpret performance data, enhance reporting discipline, and define meaningful success metrics in evolving environments.
• Excellent executive communication skills, including the ability to distill complex strategies into clear, concise recommendations and present effectively to senior leaders.
• Strong operational skills with experience building and managing foundational infrastructure such as campaign calendars, planning processes, and repeatable workflows.
• Demonstrated ability to serve as a strategic and consultative partner by translating tactical requests into outcome-focused marketing recommendations.
• Ability to work effectively in ambiguous environments, create structure where needed, and drive progress with a proactive, builder-oriented mindset.

MUST HAVE GOOD CREDIT.

We are a proud Equal Opportunity/AAP Employer M/F/Vet/Disabled