Digital Marketing & Demand Generation Manager

Job Description:

Position Summary
Working closely with the Marketing Director, you will transform business objectives into integrated marketing campaigns that drive measurable growth. You will own paid media, customer acquisition, the annual marketing calendar, CRM, website merchandising, campaign execution, analytics, and coordinate with outside services (public relations, social media manager, photographers, etc).

What You'll Own
•  Paid Media & Customer Acquisition: Own Meta, Google Ads, YouTube, display advertising, remarketing, audience strategy, budgets, optimization, and ROAS.
•  Campaign Planning: Own the annual marketing calendar and coordinate across hospitality, restaurant, wholesale, memberships, and events.
•  CRM: Execute email, SMS, automation, segmentation, and lifecycle marketing.
•  Website & E-commerce: Optimize merchandising, landing pages, SEO/GEO coordination, and conversion.
•  Creative Coordination: Manage external designers, photographers, videographers, copywriters, social media partners, and web developers while producing day-to-day Canva assets.
•  Wholesale Marketing Support: Create sell sheets, POS, presentations, tech sheets, distributor collateral, and trade marketing assets.
•  Analytics: Report on revenue, ROAS, acquisition, conversion, club growth, and campaign performance.

What Success Looks Like
•  Grow DTC revenue and customer acquisition.
•  Increase wine club memberships and hospitality bookings.
•  Launch campaigns on time across all brands.
•  Continuously improve ROAS and conversion rates.
•  Keep marketing organized and scalable.

Qualifications
•  3-5 years in digital marketing or demand generation.
•  Hands-on experience managing Google Ads and Meta advertising.
•  Experience with CRM/email marketing (Klaviyo preferred).
•  Website and e-commerce experience (WordPress and C7).
•  Strong analytical, organizational, and project management skills.
•  Canva proficiency; ability to coordinate creative partners.

About The Somerston Collection
The Somerston Collection is a portfolio of luxury Napa Valley brands, including Priest Ranch, Somerston Estate, The Kitchen at Priest Ranch, and Highflyer Wines. Together, our brands span estate-grown wines, hospitality, culinary experiences, memberships, events, and lifestyle products.

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