Product Marketing Manager

Product Marketing Manager

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

We are seeking a strategic and collaborative Product Marketing Manager to join our Marketing team. In this role, you will drive the growth of our cybersecurity product line by leading high-impact product marketing initiatives. You will focus on sales enablement, competitive intelligence, analyst relations, product launches, and content marketing—prioritizing and executing projects to maximize business impact. You will work closely with cross-functional teams across Marketing, Sales, and Product Management to position our solutions effectively and support go-to-market success. Your expertise will be instrumental in shaping product messaging and fueling continued growth.

What You'll Do

• Enable sales and marketing with messaging that resonates with target personas and clearly communicates differentiated product value
• Ongoing monitoring and analysis of industry trends and competitive landscape
• Support demand generation with content ideas to engage target audiences
• Support the sales team with materials, tools, presentations, and direct assistance
• Own competitive intelligence for our cloud security solutions, and create internal and external materials to help support the sales organization
• Serve as the marketing SME for Fortra's cloud security products, recently acquired from Lookout
• Contribute to marketing, product, and sales go-to-market strategy
• Continuously refine and improve business analysis processes to enhance efficiency and outcomes.

Key Competencies

• Innovation
• Generates creative, solution-focused ideas that drive improvement and add value.
• Challenges conventional thinking, learns from setbacks, and delivers enhanced outcomes.
• Accountability
• Takes full ownership to deliver assigned tasks, goals, and outcomes.
• Delivers high-quality work on time, with clear expectations and proactive communication.
• Service Excellence
• Anticipates and responds to customer needs with professionalism, ensuring a positive and solutions-oriented experience.
• Collaborates across teams, applying feedback to continuously improve service quality and satisfaction.
• Teamwork
• Works collaboratively with team members to achieve shared goals and support team success.
• Values diverse perspectives and fosters an inclusive, respectful, and collaborative team culture.

Qualifications

• Three years of experience with B2B cybersecurity preferred.
• Three years of B2B product marketing, product management, technical sales or support experience required.
• Bachelor's degree in business, computer engineering, cybersecurity, or related field
• Well-organized with strong time management skills
• Excellent oral, written, and presentation skills
• Collaborative mindset, comfortable working cross-functionally
• Resourceful problem-solver to execute against strategy and drive business
• Self-starter that thrives in dynamic, fast-paced environments
• Eager to impact organizational success and growth
• Strong problem-solving and analytical skills, with a keen attention to detail.

This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.

We are an equal opportunity employer and encourage applications from candidates of all backgrounds. We do not require "Canadian work experience"; all relevant experience will be considered. This posting is for an existing position.

Expected Compensation: C$80,000 - C$100,000