Digital Marketing Specialist

Overview The Digital Marketing Specialist supports the execution of digital marketing strategies designed to drive traffic, improve search visibility, and generate high-quality leads. This role plays an important part in managing both paid and organic search initiatives , including campaign planning, performance optimization, and analytics. Working closely with marketing, creative, and web teams, the Marketing Specialist will help execute digital campaigns across platforms such as Google Ads, Meta, and Bing , while ensuring search marketing efforts align with brand and business goals. Key Responsibilities Paid Search & Digital Campaign Management: Plan, build, and optimize paid search campaigns across platforms including Google Ads, Meta, and other digital advertising channels. Manage and monitor paid search and paid social campaigns to ensure performance and budget efficiency. Conduct A/B testing to improve ad copy, creative, targeting, and overall campaign performance. Track and report on key performance metrics including CTR, CPC, conversion rate, ROAS, and CPA. Search Engine Optimization (SEO): Conduct keyword research to support both paid and organic search strategies. Assist with on-page SEO optimization including meta tags, headers, image alt text, and internal linking. Ensure SEO best practices are implemented across blogs, landing pages, and product pages. Monitor website performance using tools such as Google Search Console and BrightEdge. Data Analysis & Performance Reporting: Work with analytics teams to analyze campaign performance and identify actionable insights. Support reporting efforts by maintaining dashboards and performance tracking tools. Partner with web developers to ensure proper tracking, tagging, and campaign attribution. Cross-Functional Collaboration: Collaborate with creative and brand teams to develop effective digital ad content aligned with campaign goals. Support integrated marketing campaigns by aligning SEM tactics with broader marketing initiatives. Facilitate internal requests and ensure campaign deliverables are executed on schedule. Perform other duties as assigned. Required Education & Experience Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent experience. 24 years of digital marketing, SEM, or related experience. Experience working with digital marketing tools and platforms such as Google Ads, Meta Ads Manager, and Bing Ads preferred. Experience with Google Analytics, Google Tag Manager, and reporting dashboards preferred. Google Ads certification is a plus. Competencies Strong understanding of digital marketing practices, SEO strategies, and paid search advertising. Analytical mindset with strong attention to detail and performance measurement. Excellent communication, organization, and problem-solving skills. Ability to manage multiple projects and prioritize tasks in a fast-paced environment. Demonstrates professionalism, integrity, and discretion when handling sensitive information. Proficient in Microsoft Office Suite . We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement. Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service! Active military, transitioning service members and veterans are strongly encouraged to apply. Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Dont Work participant. #J-18808-Ljbffr Dal-Tile