VP Integrated Marketing

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Direct message the job poster from Harnham Building Advanced Analytics Teams across the U.S. VP Integrated Marketing Remote Up to $200k + bonus We're working with a high-growth consumer tech brand operating in the subscription lifestyle space. With a sharp focus on digital innovation and customer experience, this business is looking to accelerate growth through brand building, multi-channel marketing, and insight-led campaigns. As they scale, they're hiring a VP of Integrated Marketing to own and evolve their integrated marketing function across two flagship D2C brands. The Role As VP of Integrated Marketing, you'll lead a high-performing team across brand, PR, social, creative, and consumer insights. Your mandate is to drive customer acquisition, retention, and lifetime value through cohesive, data-informed marketing. Key Responsibilities: Build and lead the annual integrated marketing roadmap, including budget planning and KPI setting Own customer insight strategy - conduct research, interpret data, and apply findings to drive acquisition and retention Launch high-impact campaigns, activations, and go-to-market strategies for new and existing products Lead PR and media efforts to elevate brand equity and drive visibility Oversee social media and content strategies - growing audience, traffic, and engagement Manage the in-house creative team across copy and design, maintaining a strong and consistent brand voice Partner with external brands on co-branded campaigns and joint marketing efforts Track brand health, marketing performance, and campaign ROI - reporting regularly into senior leadership Your Skills and Experience 15+ years in integrated marketing, ideally with digitally native, consumer-focused brands Experience leading full-stack marketing teams - PR, creative, social, brand, insights - in high-growth environments Deep expertise in insight-led marketing and translating data into actionable strategies Proven track record of driving brand engagement, customer acquisition, retention, and revenue Strong understanding of cultural marketing and ability to build campaigns that resonate with modern audiences Excellent leadership, communication, and stakeholder management skills Commercially driven with clear experience managing budgets, KPIs, and performance metrics Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Analyst Industries Data Infrastructure and Analytics Referrals increase your chances of interviewing at Harnham by 2x Sign in to set job alerts for “Vice President Marketing” roles. United States $140,000.00-$150,000.00 5 days ago North Carolina, United States $195,000.00-$210,000.00 2 days ago Associate Vice President Integrated Marketing United States $130,000.00-$180,000.00 1 week ago United States $220,000.00-$270,000.00 2 weeks ago VP, Head of Global Design, Business Development and Marketing United States $225,000.00-$315,000.00 1 week ago Vice President, B2B Marketing & Demand Generation United States $190,000.00-$225,000.00 1 week ago VP, Online Enrollment & Integrated Marketing Solutions (“OPX”) United States $275,000.00-$371,000.00 2 days ago United States $273,000.00-$311,000.00 7 hours ago Senior Vice President Field Marketing Organization United States $150,000.00-$200,000.00 1 week ago United States $233,000.00-$303,000.00 2 weeks ago Vice President, Client Engagement (Value & Access / Payer Marketing) United States $160,000.00-$200,000.00 2 weeks ago VP/Sr. Director of Marketing – Coherent DSP ASIC Richfield, MN $150,000.00-$160,000.00 1 day ago Chief Marketing Officer / Equity Paid Role Philadelphia, PA $250,000.00-$320,000.00 6 days ago United States $180,000.00-$200,000.00 2 weeks ago VP, Ecosystem Marketing & Developer Relations Dallas-Fort Worth Metroplex $270,000.00-$310,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Harnham