Senior Manager, Global Market Development - New Product Commercialization Excellence

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description How will you make an impact? The Senior Manager, Global Market Development plays a critical leadership role within the Protein and Cell Analysis (PCA) business leading new product launch commercialization strategy and execution excellence. Lead and standardize the global commercialization marketing strategy and execution process for new product introductions (NPIs), ensuring disciplined stage-gate delivery, launch readiness, sales enablement, and post-launch performance optimization. This ensures that innovations are not only strategically positioned but flawlessly launched and adopted in market. The Sr. Manager contributes to business performance through strategic marketing leadership, demand generation, and strong global-regional alignment, while operating within the broader portfolio and financial strategy defined by senior leadership. This is not a commercial/sales role and preferred candidates will have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and a keen ability to translate data into tangible customer insights. What will you do? 1. New Product Commercialization Strategy & Launch Excellence Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business. Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams. Ensure completion of all stage-gate marketing deliverables. Develop: Global launch playbooks Value propositions and messaging hierarchies Sales enablement tools and training materials Launch campaign toolkits for regional deployment Establish launch KPIs and post-launch performance dashboards. Drive continuous improvement of launch effectiveness and time-to-revenue. 2. Demand Generation & Channel Optimization Develop and execute integrated global campaigns across: Digital (SEM, SEO, display, video, social) Email automation Web and content marketing Trade shows and scientific events Optimize channel mix to maximize ROI and funnel acceleration. Establish and manage campaign performance dashboards. Translate analytics into tactical adjustments to achieve revenue targets. Manage regional advertising and promotional budgets within approved AOP. 3. Market Analytics & Insights Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS). Provide actionable insights to refine segmentation and campaign strategy. Support revenue forecasting for owned programs. 4. People Leadership & Cross-Functional Influence Lead and develop a team of marketing professionals. Drive accountability, professional growth, and performance rigor. Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing. Operate effectively within a highly matrixed global environment. Present marketing strategies and results to senior leadership. Qualifications Education Bachelor’s degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or related field Advanced degree preferred Experience 10+ years in market development or strategic marketing within life sciences Demonstrated product commercialization and NPI leadership experience; Experience commercializing/launching instruments, reagents, and/or consumables 3+ years people management experience Strong digital marketing expertise with measurable campaign impact Proven ability to translate analytics into revenue-driving decisions Compensation and Benefits The salary range estimated for this position based in California is $130,000.00–$175,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: A choice of national medical and dental plans, and a national vision plan, including health incentive programs Employee assistance and family support programs, including commuter benefits and tuition reimbursement At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount For more information on our benefits, please visit: Thank you for your interest as you consider starting a new career journey with us. As the world leader in serving science, our colleagues develop critical solutions through innovation—and build rewarding careers. Discover their extraordinary stories and connection to our Mission to enable our customers to make the world healthier, cleaner and safer. Their work is a story of purpose. What story will you tell? Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of more than $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.