Senior Manager, Paid Social

Senior Manager, Paid Social

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This position must be located in Bellevue, WA; Herndon, VA; or New York, NY. This is not a remote role. This is a hybrid schedule, requiring at least 3 days a week in office.

T-Mobile operates a scaled, enterprise-grade paid social practice embedded within its in-house media organization. The Senior Manager, Paid Social is responsible for advancing this mature capability—driving performance innovation, operational rigor, and sustained competitive advantage at scale. This leader oversees strategy, investment governance, experimentation, and talent development across major platforms (Meta, TikTok, Snap, LinkedIn, Pinterest, Reddit, and emerging ecosystems). The role focuses on optimizing an already high-performing engine—pushing incrementality, signal sophistication, AI integration, and financial efficiency to the next level. This position represents a leadership role responsible for driving measurable growth across the enterprise and managing a diverse team with accountability.

Core Responsibilities

• Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products.
• Optimize full-funnel frameworks spanning awareness, acquisition, and lifecycle marketing.
• Align investment strategy with MMM insights, incrementality testing, and enterprise growth priorities.
• Continuously pressure-test channel allocation against broader media mix effectiveness.

Performance & Incrementality Leadership

• Drive performance against CPA, ROAS, contribution margin, and incremental lift targets.
• Advance structured testing roadmaps across:
  • Creative velocity and fatigue mitigation
  • Audience expansion and signal enrichment
  • Automation and bidding innovation
  • Incrementality and lift measurement
• Translate complex attribution and MMM outputs into actionable channel decisions.

Advanced Signal & AI Integration

• Oversee evolution of first-party data integration, conversion APIs, server-side tagging, and signal resilience strategies.
• Leverage predictive modeling and automation to enhance performance efficiency.
• Anticipate privacy shifts and platform changes, proactively adapting strategy.

Operational Excellence & Governance

• Maintain disciplined budget management across significant paid social investment.
• Implement scalable reporting frameworks and performance forecasting.
• Ensure pacing, investment allocation, and testing decisions are data-driven and financially accountable.
• Drive efficiency improvements without compromising growth.
• Leverage sophisticated database tools to effectively manage budget data and reporting workflows.

Cross-Functional Influence

• Partner with Brand, Creative, Analytics, Finance, Organic Social, and Product to align creative development, measurement frameworks, and growth strategy.
• Influence upstream creative strategy with platform-native insights and performance data.
• Present performance narratives, risks, and investment opportunities to VP+ leadership.
• Maintain senior-level platform relationships and represent T-Mobile in strategic partner engagements.
• Collaborate with agency partners for Executive Social and any staff augmentation needs.

People & Talent Leadership

• Lead and develop a high-performing team of paid social managers and analysts.
• Raise the performance bar through structured feedback, skill development, and succession planning.
• Ensure the team remains at the forefront of platform evolution and performance innovation.
• Foster a culture of accountability, experimentation, and continuous improvement.

Qualifications

• 7+ years of paid social experience, including leadership within a scaled in-house or enterprise environment.
• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
• Proven track record managing substantial paid social budgets with demonstrated incremental impact.
• Deep expertise across Meta, TikTok, Snap, LinkedIn, and emerging platforms.
• Strong command of incrementality testing, MMM alignment, and attribution frameworks.
• Advanced knowledge of signal strategy, automation, and AI-driven optimization.
• Financial fluency with large-scale media investment accountability.
• Executive presence and ability to influence cross-functional stakeholders.
• Experience operating within a mature, performance-driven media organization preferred.

• At least 18 years of age
• Legally authorized to work in the United States

Base Pay Range: $110,800 - $200,000 Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

To find the pay range for this role based on hiring location, visit

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out

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