Group Product Director (GPD), Access & Patient Experience Marketing, Neuroscience...

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Product Management Job Category: Professional All Job Posting Locations: Titusville, New Jersey, United States of America Johnson & Johnson is recruiting for a Group Product Director (GPD), Access & Patient Experience Marketing, Neuroscience Schizophrenia located in Titusville, NJ. About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at Role Overview The Group Product Director (GPD), Access and Patient Experience Marketing, Neuroscience Schizophrenia will be accountable for shaping the U.S. brand access strategy, defining access-related field direction, and leading omnichannel promotion for access and customer experience across the long-acting injectable portfolio, comprised of INVEGA SUSTENNA®, INVEGA TRINZA®, and INVEGA HAFYERA. This leader will be accountable for anticipating and addressing the reimbursement, affordability, fulfillment, and treatment-setting barriers that may prevent appropriate patients from initiating, accessing, and remaining on treatment. This GPD will also be responsible for all aspects of the brand patient experience including brand education to patients/caregivers and direct-to-consumer advertising. This leader will partner closely with the CAPLYTA® brand team to deliver a cohesive schizophrenia portfolio strategy. The role requires strong cross-functional influence, strategic leadership, and the ability to coach and develop a high-performing team. This GPD will report to the Director of Marketing, Neuroscience Schizophrenia. Core Responsibilities Coach and develop a high-performing team while fostering an inclusive culture and strengthening capabilities. Lead the development and execution of the U.S. brand access strategy and ensure access considerations are incorporated into positioning, forecasting, and annual business planning. Shape and execute access messaging, resources, and omnichannel initiatives to enhance customer and patient engagement and maximize brand performance. Create clarity for the field access strategy, execution expectations, and resource utilization in partnership with Sales Leadership, PECS, SCG, and HCP Marketing. Oversee critical engagements with targeted pharmacies, focusing on strategy and contracting. Deliver focused patient and consumer marketing campaigns aligned with brand objectives. Evaluate the performance direct-to-consumer advertising to maximize impact and optimize investments. Partner closely with the CAPLYTA® brand team to develop and execute a cohesive schizophrenia portfolio strategy with clear alignment across priorities, access messaging, and field execution. Lead agency and vendor relationships and ensure prioritized, high-quality tactical execution. Build strong partnerships with cross-functional stakeholders including Sales, Medical Affairs, SCG, PECS, Supply Chain, Finance, Legal, Regulatory, and Health Care Compliance teams to ensure strategic alignment and compliant execution. Champion responsible and compliant adoption of AI-enabled tools to accelerate insights, improve efficiency, enhance content development workflows, and support strategic decision-making. Qualifications / Requirements Education BA/BS required; MBA preferred. Required Minimum of 8 years of relevant commercial experience, including marketing and/or sales in the pharmaceutical or healthcare industry. Previous market access experience required. Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations. Demonstrated track record of business results, strong marketing competencies, and learning agility with a willingness to test, learn, and scale new approaches. Demonstrated ability to think strategically, challenge the status quo, and translate insights into focused execution. Strong verbal, written, and presentation skills for an executive audience. Experience leading or partnering with sales teams to drive field execution and customer engagement. Experience managing external agency partners and vendor deliverables. Preferred 3+ years of people management experience. Psychiatry, Neuroscience, or CNS therapeutic area experience. Ability to motivate, lead, and influence across levels and functions. Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and responsible application to enhance effectiveness, inform strategic decision-making, and improve execution. This is a hybrid role requiring in-office presence three days per week, with two days per week working from home. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (View email address on click.appcast.io) or contact AskGS to be directed to your accommodation resource. Required Skills: Preferred Skills: Agile Leadership, Brand Marketing, Brand Positioning Strategy, Continuous Improvement, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Fact-Based Decision Making, Financial Analysis, Inclusive Leadership, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Succession Planning The anticipated base pay range for this position is : $150,000.00 - $258,750.00 Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company's long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation -120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year Holiday pay, including Floating Holidays -13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave - 80 hours in a 52-week rolling period10 days Volunteer Leave - 32 hours per calendar year Military Spouse Time-Off - 80 hours per calendar year For additional general information on Company benefits, please go to: - #J-18808-Ljbffr American Society for Experimental Neurotherapeutics