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Associate Director, Oncology Digital and Omnichannel Marketing

$172.2k - $227.9k

Corcept Therapeutics

For more than 25 years, Corcept has been singularly focused on the science of cortisol, a powerful hormone that when unregulated can play a role in a broad range of diseases. Our commercial portfolio includes treatments for hypercortisolism and oncology, and the company has discovered more than 1,000 proprietary selective cortisol modulators and glucocorticoid receptor antagonists. With advanced clinical trials in patients with hypercortisolism, solid tumors, ALS and liver disease, Corcept is unlocking the power of cortisol modulation to help address some of the most devastating diseases patients face today. Corcept is headquartered in Redwood City, California. To learn more, visit Associate Director, Oncology Digital and Omnichannel Marketing Supporting Corcept’s first oncology product, Lifyorli, in platinum-resistant ovarian cancer, the Associate Director will shape and execute the digital and omnichannel marketing plan. Reporting to the Senior Director of Oncology Marketing, this role is responsible for operationalizing Corcept’s omnichannel engagement model and driving seamless, data‑driven customer engagement across HCP and Patient audiences. The incumbent will drive successful execution of digital and media plans, collaborate closely with Marketing, Market Access, Insights & Analytics, and IT, and ensure campaigns are measurable and continuously optimized to deliver against brand objectives. This role requires a self‑starter who can effectively navigate ambiguity, bring structure to complex initiatives, and proactively partner cross‑functionally to translate strategy into disciplined execution. Responsibilities Omnichannel Planning & Implementation Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals Drive end‑to‑end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross‑organizational coordination Campaign Execution & Media Management Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment. Manage agency partners in developing and executing media and digital tactics. Drive on‑time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics Continuously assess channel performance and recommend strategically aligned, data‑driven optimizations to the Marketing team Performance Analytics & Optimization Define and track key performance indicators across all digital, media, and omnichannel initiatives Monitor performance against plan and budget, delivering actionable insights and strategic recommendations Partner with Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making Website Management Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites Provide actionable, data‑driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements Customer Journeys & Customization Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences using the technology stack Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities) Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution Drive ongoing optimization of journeys based on performance insights and testing Marketing Technology Enablement Lead the process for defining user and business requirements for the marketing technology stack Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation Testing & Innovation Design and lead pilot programs and test‑and‑learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies Model and promote Corcept’s key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust Preferred Skills, Qualifications and Technical Proficiencies Demonstrated ability to apply a data‑driven mindset toward omnichannel marketing execution and performance optimization, with a track record of delivering measurable business impact Expertise and hands‑on proficiency working with marketing technology platforms (e.g., Salesforce Marketing and Data Cloud, Veeva) and website platforms Knowledge of personalization and AI‑driven content delivery tools, customer journey mapping, and optimization frameworks Excellent project management, presentation and communication skills Ability to influence and lead cross‑functional teams in a fast‑paced, growth‑oriented environment Preferred Education and Experience Bachelor’s degree in Marketing, Business, Life Sciences or related field; MBA or advanced degree a plus 7+ years of progressive marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry experience preferred; oncology experience a plus Experience with digital and offline/traditional non‑personal channel delivery, media planning & placement, peer‑to‑peer programming, and event marketing Experience in customer journey mapping and optimization Understanding of regulatory and compliance requirements in pharmaceutical marketing The pay range that the Company reasonably expects to pay for this position is $172,200 – $227,900; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job‑related knowledge, skills, experience, and education. Applicants must be currently authorized to work in the United States on a full‑time basis. For information on how Corcept collects, uses, discloses, protects, and otherwise processes personal information and an explanation of the rights and choices available to you with respect to your personal information, please refer to our Privacy Notice link. Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs. Please visit our website at: Corcept is an Equal Opportunity Employer #J-18808-Ljbffr Corcept Therapeutics

Vacancy posted 2 days ago
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