Product Designer Lead UX (Remote)

Our mission is to empower the entire recreation community to thrive, and our vision is bold: power recreation worldwide.
Booking a tennis court? Signing your kid up for swim lessons? It shouldn't feel like filing your taxes. We're partnering with parks & rec departments, golf courses, campgrounds, gyms and more to transform a $105B industry stuck in the Stone Age.
We're not just putting recreation online — we're redesigning it from the ground up, for the mobile-first, AI-powered world we live in.
We've built products and led teams at places like Google, Amazon, Uber Eats, MasterClass, The Athletic and more.
Every registration, booking, program, permit, and payment flows through our platform — and we're building AI directly into that surface. AI-assisted registration, intelligent staff workflows, agents that handle the operational grunt work so parks & rec staff can focus on their communities.
As Lead Designer at Rec, you'll be at the center of that work — figuring out what AI-powered product experiences actually feel like for a family booking swim lessons, or a parks director trying to understand why enrollment is down.
You'll own design across our most complex and consequential surfaces: the staff-side tools that run recreation facilities day-to-day, the consumer experiences that families interact with, and the design system that ties it all together.
You'll work closely with a small but talented design team, and while you won't have direct reports, you'll naturally elevate the people around you — through great taste, sharp feedback, and a point of view worth following.
Own end-to-end design across staff-side admin tools, consumer-facing booking and registration experiences, and the design system that scales both.
Lead the design of AI-powered product features — defining what it looks like, feels like, and how it should behave when AI is doing the work.
Build and steward Rec's design system: the components, patterns, and principles that create coherence across a fast-moving product.
Lead user research and testing across both consumer and staff audiences, and translate findings into clear design direction.
Raise the design bar across the team — through critique, mentorship, and the kind of high-craft work that others want to replicate.
You design components and patterns, not just screens, and you care about how everything fits together.
A natural collaborator and informal leader — people come to you for feedback, and your opinions make the work better.
Whether it's a parks & rec staff member juggling ten programs at once or a parent trying to register their kid on a phone, you understand your users and design for their reality.
Ship real value early and often.
Compensation: $180,000-$250,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
San Francisco — in-office most days at our downtown SF office.